Oct 15, 20145 min read

Marketing Day: A Google Voice Search Study, A Retail Survey & A CMO’s View On Branding

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Infographic: Google Study Finds Voice Search Most Used To Ask For Directions We’ve had the ability to speak a search query to smartphones for some time now, but there hasn’t been a lot of data on what types of searches are most done this way. A new study commissioned by Google reveals that getting directions is the most popular query type among adults. Over at our sister […]
Ronald McDonald House Celebrates 40th With #forRMHC Global Social Media Campaign The charity arm of the fast food giant is out with a campaign for a big anniversary.
Survey: 82 Percent Use Retail Circulars Before In-Store Shopping Print “circular ads” in newspapers have historically been one of the most effective retail advertising vehicles. And while retail is the top online advertising category, today, most “circular advertising” remains in print. A new survey from mobile shopping app Retale and location analytics platform Placed argues for accelerated migration of print circular ad content into digital formats […]
Target’s Spooky Halloween Instagram Campaign Joins Crafts, Cooking & Creatures This week, Target has launched a goulishly great Instagram campaign that ties together Halloween, cooking and creativity. Full of holiday spirit, Target took to Instagram in a “choose your own adventure” format with a crafty payoff awaiting their followers. In the campaign, Target has been releasing fun Halloween illustrations full of pumpkins, gouls, monsters and […]
SPONSOR MESSAGE: Test your social marketing intelligence – you could win a free trip to SMX Social! Enter the first annual SMX Biggest Social Geek Contest, sponsored by Marin Software, and see how you stack up against your peers. Take the SMX Social Media Marketing quiz. First prize is a trip to SMX Social in Las Vegas and your choice of an iPad mini, Playstation 4 or an Xbox One! So play […]
Google Announces Nexus 6 Phablet, Nexus 9 Tablet & Nexus Player Streaming Media Device Google has just announced three hotly anticipated devices: the Nexus 6 smartphone (or “phablet,” if you prefer), Nexus 9 tablet and streaming media device. All are running the new Android 5.0: Lollipop. Rumored under the name “Motorola Shamu” for months, the Nexus 6 features an almost-6 inch screen and is built by the former Google […]
A CMO’s View: How To Build A New Brand As a CMO in the midst of launching a new branch, Penny Holt of BorrowersFirst is intimately familiar with what it takes to build a brand from the ground up. “Branding is the single lens through which the entire company views the business and drives operations,” says Holt, “At BorrowersFirst, our name is literally our […]
The 9 Biggest Pitfalls You’ll Face With Content Marketing Creative Content marketing can fall flat, but how do you predict what will work? Columnist Kelsey Libert provides research-backed advice to avoid pitfalls.
Taking Aim: A Target Market Checklist Columnist Gina Casagrande outlines concrete steps to identifying a viable target market for your products or services.
3 Mobile Trends Key To Successful Marketing Going Forward Looking to reach customers and potential customers on their mobile devices? Columnist Andrew Waber gives marketers critical stats to inform their strategies going forward.
Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker Facebook is for ice bucket challenges. Twitter is for Ferguson, Mo. That’s been the conventional wisdom in the past few months; that conversation about breaking news is happening mostly on Twitter, while people are using Facebook to share less timely — some would say less newsworthy — topics. The evidence for this conclusion has been […]
Email Marketers: Take Your List And Check It Twice Don’t let email blacklists ruin your holidays! Columnist Tom Sather provides some advice on how to stay on Santa’s “nice” list this year.