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Writer's pictureFahad H

Marketing Day: A featured snippets primer, YouTube updates creator guidelines & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer Jun 5, 2017 by Stephan Spencer What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.

  2. WWDC: Safari will block third-party trackers from following users around the web Jun 5, 2017 by Ginny Marvin Trackers will not be able to use browsing behavior for ad targeting.

  3. Google updates YouTube creator guidelines for ad-friendly content Jun 5, 2017 by Ginny Marvin For advertiser brand safety protections, hateful and incendiary content will not be monetized.

  4. Beyond the martech stack: It takes an orchestra to solve the customer experience Jun 5, 2017 by Barry Levine The vision of a customer-focused single entity is becoming the Holy Grail for brands.

  5. A tale of two cake smashes: How to choose between live and recorded video Jun 5, 2017 by Brent Hieggelke Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how to choose the right fit for your organization.

  6. Not your father’s billboards: Interactive out-of-home is coming of age Jun 5, 2017 by Barry Levine Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more.

  7. In Massachusetts, retailers’ cookies will soon lead to sales tax Jun 5, 2017 by Barry Levine The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state.


  1. Mobile marketing and in-store sales: what’s the correlation? Jun 2, 2017 by Digital Marketing Depot Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Reputation Management

Social Media

Video

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