Jul 8, 20144 min read

Marketing Day: 99 Days Of Facebook Freedom, YouTube Struggles & CIA’s Funny Tweets

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

How Happy Would You Be After 99 Days Without Facebook? How would you like to turn the tables on Facebook? Chances are you weren’t one of the 689,003 people that Facebook manipulated emotionally during the now infamous 2012 experiment. But you could have been, and Facebook is not sharing the list of human guinea pigs. And you probably feel a bit creeped out by Facebook’s […]
Picture Of Stuggling YouTube Emerges From Report The Information published a report (subscription required) about YouTube that paints a picture of the Google division as falling short of its own, internal ambitions in terms of viewing hours and revenue. (The figures below are from 9to5Google, which published excerpts of the article.) YouTube seeks to reach an internally set goal of 1 billion […]
Forecast Says Digital Revenue Will Exceed TV By 2018 If eMarketer’s latest media spending forecast is accurate it will mean that by 2018, there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world. The following table (created by me) shows the real dollar values behind the market share percentages in the […]
The New Shopper Marketing Paradigm Part 3: Solving the Digital Paradox Of Performance Return On Ad Spend, or ROAS, is a wonderful metric of digital media, but it is ultimately a measure of an acceptable cost of advertising. The real goal for product manufacturers is volume – to actually see a rise in orders shipping out of the factory. When something really works at scale, you don’t need […]
Goodbye Email, Hello Rich Media Messaging “Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a good deal from their favorite retailer. Unfortunately, soon after signing up for these deals, the emails often hit the junk mail folder, never to be seen by the intended recipient. With […]
4 Things To Get Right Before You Pay For Traffic If you’re thinking about starting to pay for traffic or expanding an existing program, there are four core concepts to get right before you start burning cash. Determine: What’s a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy Determine: What’s A Visit Worth? The most immediately actionable analysis for a […]
The CIA Celebrates Its Month On Twitter By Answering 5 Softball FAQs As you would expect, the CIA doesn’t run the most responsive Twitter account. In the one month since its coyly worded introduction to Twitter — “We can neither confirm nor deny that this is our first tweet.” — the CIA hasn’t sent a single direct @reply. It’s a spy agency so you can bet it’s […]