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Writer's pictureFahad H
Jan 22, 20155 min read

Marketing Day: 2015 Super Bowl Commercials, Twitter’s “While You Were Away” Featur

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 2015 Super Bowl Teaser Ads & Full Length Commercials: A Run Down Of Brands Gearing Up For The Big Game Wix.com, Nationwide, Snickers and Victoria’s Secret are among the advertisers releasing Super Bowl spots ahead of the game.

  2. Four Of The Top Six Social Networks Are Actually Chat Apps Messaging apps — Facebook Messenger, WhatsApp and China-based Tencent QQ and WeChat — are coming into their own. Social marketers should take notice.

  3. Snickers to Release Crazy Brady Bunch-Themed Super Bowl Ad If Teaser Generates 2.5 Million Social Engagements The Mars brand tries to ramp up engagement with its big game ad well before it officially airs.

  4. ComScore Aims To Bring Transparency To Programmatic With Independent Metrics New data set gives media buyers access to comScore’s pre-bid advertising metrics within programmatic platforms.

  5. Why Engagement DOES Matter As A Social Media Metric Engagement metrics may not be the best gauges of social media effectiveness, but columnist Mark Traphagen says disregarding this data may result in the loss of valuable information.

  6. Scoring Big: 5 Ways Mobile Enhances The NFL Fan Experience Columnist James Spence examines several ways in which the NFL and its affiliates use mobile technology to enhance the fan experience, both at the game and at home.

  7. How To Apply Statistical Significance In Business Marketing In an academic setting, an analyst might only be happy with a 95% confidence interval. Columnist Benny Blum argues the situation in business is drastically different.

  8. Boost Ad Performance With Click-To-Call In 2015 If you’re not tracking incoming phone calls to your business, columnist Bill Dinan explains why you should focus on this metric this year.

  9. Twitter Adds “While You Were Away” Feature To Highlight Important Tweets Users who return to Twitter after an absence will see three top tweets under a “While you were away …” heading.

  10. Google Wireless: Company To Offer Mobile Service Using Sprint, T-Mo Networks According to a report in The Information, Google is about to become a wireless carrier. The company will become a mobile virtual network operator (“MVNO”) on top of the Sprint and T-Mobile networks in the US. The article claims the project is currently underway and Google employees are testing it internally. It cites unnamed sources familiar with […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  1. Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived

  2. YP Introduces Cross-Device Retargeting With Local Search Query Data

  3. Stop Procrastinating: It’s Time To Address Mobile SEO

  4. Bing Also Testing Google’s Search Design Interface

  5. Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time

  6. Google Suggesting Firefox Users Change Their Search Engine & Home Page

  7. SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks

  8. Right To Be Forgotten: Google Tells Europe It Won’t Scrub Global Index

  9. Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference

  10. The Secret To AdWords Success, Told By A Former Googler

  11. Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty

  12. Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 10 Key Questions You Can Use for Client Interviews, www.searchenginejournal.com

  2. 10 Simple Content Marketing Tips for Small Business, www.blueinteractiveagency.com

  3. 3 No-Brainer Reasons To Curate Content, heidicohen.com

  4. 3 Things Your Arsenal Needs to Manage a Team of Content Creators, contentmarketinginstitute.com

  5. 4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning, www.toprankblog.com

  6. 5 Ways the White House Kills It at Content Marketing, contently.com

  7. 6 Data-Driven Strategies to Get Your Content Published on Influential Sites, blog.kissmetrics.com

  8. 8 Steps To A More Effective B2B Content Marketing Program, www.komarketingassociates.com

  9. How to Get a Bigger Content Budget in 2015, contently.com

  10. How To Help Your Struggling Content Marketing Leader, pushingsocial.com

  11. How To Productively Monitor Trends & Write Newsworthy Content, www.bloggingwizard.com

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Reputation Management

Social Media

  1. 5 Ways Twitter Marketing Analytics Boosts Your Efforts, smallbiztrends.com

  2. 6 Ways to Promote Content on LinkedIn, blog.getresponse.com

  3. Dear Twitter, here are some suggestions tech luminaries have for you, qz.com

  4. How eBay uses social media: Tumblr, Twitter and Instagram, econsultancy.com

  5. How to Master Social Listening: Lessons from IKEA, www.distilled.net

  6. How to Promote Your Business With Instagram, www.socialmediaexaminer.com

  7. Inside Snapchat’s original media ambitions, digiday.com

  8. Is Facebook’s New Facebook at Work a Good Business Strategy?, www.bluefountainmedia.com

  9. Millennials Prove Their Social Media Skills, blog.raventools.com

  10. Social Media During the Super Bowl: A Second Screen Playbook, www.nanigans.com

  11. Social Network Audience Growth Plateaus in Canada, www.emarketer.com

  12. Social Network Data: Usage Trends, Demographic Profiles, www.marketingprofs.com

  13. The Ultimate List of Social Media Acronyms and Abbreviations, blog.bufferapp.com

  14. Tumblr Starts Internal Creative Studio With Its Own Users, adage.com

  15. Why Fear Spreads Faster Than Facts on Social Media, blog.hootsuite.com

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