Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
10,000-Character Tweets May Arrive On Twitter In A Matter Of Months Jan 5, 2016 by Greg Finn Forget those 140-character limitations, buckle your seat and prepare for 10,000 characters of Twitter expression. A report from Re/code shows that longer tweets may be coming in Q1.
SunTrust Bank Announces Its Debut Appearance As Super Bowl Advertiser Jan 5, 2016 by Amy Gesenhues The brand’s first-ever national Super Bowl ad will focus on “Lighting the Way to Financial Well-Being.”
Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015 Jan 5, 2016 by Ginny Marvin New placements and tools helped drive clicks and performance, the company says.
Twitter Launches Conversational Ads To Get People Tweeting About Brands Jan 5, 2016 by Ginny Marvin The ads are designed to prompt responses to questions and drive shares.
Bridge The Worlds Of IT & Marketing At MarTech. Lowest Rates Expire Saturday! Jan 5, 2016 by Marketing Land Don’t miss the only MarTech in North America this year! Check out the topics and who’s speaking below. Register this week and save $500 on all of the sessions, networking activities and an expo full of leading solution providers. Lowest rates expire on Saturday. Register today!
What Every Startup Needs To Know About Marketing Jan 5, 2016 by Mary Wallace So you’ve built up a startup. Now what? Do you have what it takes to be a game changer? Columnist Mary Wallace has some tips on how to build a marketing program that will help you achieve your goals.
Flurry: Phablets Will Become Dominant Media Consumption Devices Jan 5, 2016 by Greg Sterling According to a year in review report from Flurry, “Phablets” are set to become dominant by the end of this year.
Snapchat Is Reportedly Developing An API For Advertising Jan 5, 2016 by Barry Levine An API would allow the media sharing platform to grow a larger ad ecosystem, possibly similar to Instagram’s.
The Contrarian Guide To Online Marketing Jan 5, 2016 by Jordan Kasteler A so-called “best practice” might not be right for your business. Columnist Jordan Kasteler rebuts some of the most commonly used phrases in marketing.
5 Predictions For 2016 After Reaching “Peak Martech” Jan 5, 2016 by Erik Bratt What’s ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to see.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
How to Track Read Time: Content Marketing Analytics, www.searchenginejournal.com
Yield Management Using Web Analytics in Publishing, www.webanalyticsworld.net
Blogs & Blogging
11 Photo Post Ideas That Your Business Should Use Today, www.jeffbullas.com
3 Questions to Come Up with Better Blog Post Topics, www.searchenginejournal.com
Bloggers: Here are the 7 Tools You Didn’t Know You Needed, www.blogherald.com
Keep it Simple – How to Stand out in a Crowded Blogosphere, www.problogger.net
Social Shares, Unique Visits Are Important KPIs for Blog Content, www.emarketer.com
Business Issues
Twitter Invests in Muzik Connected Headphone Company, recode.net
Amazon’s Email And Calendaring Service, Amazon WorkMail, Exits Preview, techcrunch.com
Google paid $380M to buy Bebop, venturebeat.com
New York’s Old Payphones Are About To Pump Out Free Public Wi-Fi, www.fastcoexist.com
Oracle to acquire AddThis, Business Insider
Content Marketing
21 Content Marketing Predictions for 2016, contently.com
Carlsberg: Probably the best content strategy in 2015, econsultancy.com
Generate More Leads with Data-Driven Content Marketing, www.martechadvisor.com
How to Generate Leads With Social Media Quizzes, www.socialmediaexaminer.com
Reach Executives With Your Best Content Engine: Your Clients, contentmarketinginstitute.com
The 6 Ways to Organize a Content Team, www.convinceandconvert.com
Why We Love Having a Content Calendar (And Why You Will Too), blog.mailchimp.com
Conversion Optimization
Landing Page Flaws That Kill Your Conversions, blog.kissmetrics.com
Copywriting, Design & Usability
Expert Copywriters Take On the Age-Old Question: Clear or Clever?, unbounce.com
Mark Twain Writing Tips, www.blogherald.com
Should You Write for Fans or Customers?, www.copyblogger.com
Display & Contextual Advertising
Three display advertising issues to watch in 2016, econsultancy.com
Domaining
The Number of .Com Domains Top 124 Million For The First Time, www.thedomains.com
E-Commerce
5 B2B Ecommerce Trends that will Shape 2016, multichannelmerchant.com
9 Musts for a Competitive Edge in 2016, for Ecommerce, www.practicalecommerce.com
Can Anyone Stop Amazon?, www.cmswire.com
E-commerce traffic surges over New Year’s weekend, Internet Retailer
Money surges into e-commerce in 2015, www.internetretailer.com
Online retailers go mobile to manage warehouse productivity, www.internetretailer.com
What Amazon Prime Is Like Around The World, www.fastcompany.com
General Internet Marketing
4 digital marketing trends to embrace in 2016, blogs.constantcontact.com
Avoid These 5 Digital Marketing Mistakes This Year, www.thunderactive.com
Do CMOs Use Digital Advertising for Consumer Insights?, www.emarketer.com
Three Principles to Help Guide Your Omnichannel Marketing, www.marketingprofs.com
MarTech
5 Marketing Processes You Should Seriously Consider Automating, blog.kissmetrics.com
Ad-Tech Consolidation And The Rule Of Three, adexchanger.com
Seven Big Event Tech Predictions for 2016, www.martechadvisor.com
Mobile/Local Marketing
3 brands that have gotten the Apple Watch right, digiday.com
4 industries primed for mobile disruption, www.mobilecommercedaily.com
5 Wearable Technology Brands Marketers Need to Know About, www.adweek.com
Android Lollipop passes 30% adoption, Marshmallow still under 1%, venturebeat.com
How Top Marketers Are Curating the In-Store Mobile Experience, streetfightmag.com
Mapping a Mobile App User’s Journey From Discovery to Purchase, www.marketingprofs.com
The Future of Mobile Chatting: Commerce, www.wsj.com
Where mobile commerce is going in 2016, digiday.com
Why mobile marketers and publishers can’t afford to ignore China, venturebeat.com
Reputation Management
The Keys to a Five Star Review Program, blog.marketo.com
Social Media
2016 Social Media Image Size Cheat Sheet, blogs.constantcontact.com
5 Questions To Answer Before Launching A Social Campaign, techcrunch.com
5 Tools Every Sports Social Maketers Needs In 2016, blog.newswhip.com
Does Twitter’s New Share Button Mean Less Sharing?, blog.bufferapp.com
Facebook’s latest test aims to help mobile users discover and buy products, www.internetretailer.com
How to Curate Your Social Content With Reddit, www.socialmediaexaminer.com
How Twitter Plans to Get People Tweeting About Brands, adage.com
Organic Growth Becomes More Elusive on Facebook, www.adweek.com
So What Happens When You Remove Your Social Sharing Buttons?, dannybrown.me
Twitter Moments Review – Should Small Businesses Care?, smallbiztrends.com
What Role Should Facebook Play in Your Marketing?, contently.com
Video
A Video Marketer’s Playbook for Winning the Big Game in 2016, www.reelseo.com
Five reasons VR skeptics are missing the point, econsultancy.com
Google Continue Its Video-Views Dominance, adage.com
YouTube Analytics: watch time reports, yoast.com
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