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Marketing Day: 10K-Character Tweets, SunTrust’s Super Bowl Debut & New Snapchat API

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 10,000-Character Tweets May Arrive On Twitter In A Matter Of Months Jan 5, 2016 by Greg Finn Forget those 140-character limitations, buckle your seat and prepare for 10,000 characters of Twitter expression. A report from Re/code shows that longer tweets may be coming in Q1.

  2. SunTrust Bank Announces Its Debut Appearance As Super Bowl Advertiser Jan 5, 2016 by Amy Gesenhues The brand’s first-ever national Super Bowl ad will focus on “Lighting the Way to Financial Well-Being.”

  3. Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015 Jan 5, 2016 by Ginny Marvin New placements and tools helped drive clicks and performance, the company says.

  4. Twitter Launches Conversational Ads To Get People Tweeting About Brands Jan 5, 2016 by Ginny Marvin The ads are designed to prompt responses to questions and drive shares.

  5. Bridge The Worlds Of IT & Marketing At MarTech. Lowest Rates Expire Saturday! Jan 5, 2016 by Marketing Land Don’t miss the only MarTech in North America this year! Check out the topics and who’s speaking below. Register this week and save $500 on all of the sessions, networking activities and an expo full of leading solution providers. Lowest rates expire on Saturday. Register today!

  6. What Every Startup Needs To Know About Marketing Jan 5, 2016 by Mary Wallace So you’ve built up a startup. Now what? Do you have what it takes to be a game changer? Columnist Mary Wallace has some tips on how to build a marketing program that will help you achieve your goals.

  7. Flurry: Phablets Will Become Dominant Media Consumption Devices Jan 5, 2016 by Greg Sterling According to a year in review report from Flurry, “Phablets” are set to become dominant by the end of this year.

  8. Snapchat Is Reportedly Developing An API For Advertising Jan 5, 2016 by Barry Levine An API would allow the media sharing platform to grow a larger ad ecosystem, possibly similar to Instagram’s.

  9. The Contrarian Guide To Online Marketing Jan 5, 2016 by Jordan Kasteler A so-called “best practice” might not be right for your business. Columnist Jordan Kasteler rebuts some of the most commonly used phrases in marketing.

  10. 5 Predictions For 2016 After Reaching “Peak Martech” Jan 5, 2016 by Erik Bratt What’s ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to see.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

General Internet Marketing

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 2016 Social Media Image Size Cheat Sheet, blogs.constantcontact.com

  2. 5 Questions To Answer Before Launching A Social Campaign, techcrunch.com

  3. 5 Tools Every Sports Social Maketers Needs In 2016, blog.newswhip.com

  4. Does Twitter’s New Share Button Mean Less Sharing?, blog.bufferapp.com

  5. Facebook’s latest test aims to help mobile users discover and buy products, www.internetretailer.com

  6. How to Curate Your Social Content With Reddit, www.socialmediaexaminer.com

  7. How Twitter Plans to Get People Tweeting About Brands, adage.com

  8. Organic Growth Becomes More Elusive on Facebook, www.adweek.com

  9. So What Happens When You Remove Your Social Sharing Buttons?, dannybrown.me

  10. Twitter Moments Review – Should Small Businesses Care?, smallbiztrends.com

  11. Twitter search alternatives & tools (post-Topsy), white.net

  12. What Role Should Facebook Play in Your Marketing?, contently.com

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