At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.
Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation industry.
The vendors are ranked according their features, ease of use, overall value and services.
Visit Digital Marketing Depot to download your copy.
Comentários