Set yourself apart! Be unique!
Those are two of the most commonly suggested tactics for getting a job in a crowded marketplace. But if you’re using words like “responsible,” “strategic” and “creative” on your LinkedIn profile, you actually look like every other marketer out there.
LinkedIn has shared a few lists of the most overused profile buzzwords of 2013, and those three words are the ones that’ll win you a game of marketer profile buzzword bingo. They’re the most common words on the profiles of LinkedIn members that identify themselves as marketers.
Here’s the full Top 10 Overused Marketing Buzzwords as sent to us by LinkedIn:
1. Responsible 2. Strategic 3. Creative 4. Effective 5. Innovative 6. Expert 7. Competitive 8. Driven 9. Organizational 10. Positive
That list is very similar to the overall most common words across all professions. Two words on the overall list — “patient” and “analytical” — didn’t make the marketing list, while “competitive” and “positive” were on the marketing list but not among the top 10 overall buzzwords.
“Building your professional brand is an important step to being successful in the workforce,” said Nicole Williams, LinkedIn’s career expert. “But if you sound like everyone else, you won’t stand out from other professionals vying for opportunities.”
So get on over to LinkedIn and see what you can do about setting yourself apart from the crowd. Be creative. That’s the responsible and strategic thing to do. Because you’re a driven, competitive expert with effective and innovative ideas about how to bring positive organizational change. Bingo!
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