LinkedIn has been under a barrage of changes lately, a new homepage, to improved search and better analytics. Next up? Collaborative products to connect colleagues according to re/code. Allegedly LinkedIn is creating tools and apps geared to boost communication and the sharing of knowledge within a company itself.
The first tool up will allow users to send InMail to anyone within their company – whether connected or not. According to re/code employees within a company will be encouraged to input all of their contact information to help make the service more valuable. No chat service has been leaked, just a more robust, repository of coworker information.
This will “begin to pilot in the coming weeks” and will be the tip of the tool iceberg for the intra-office suite. An update rumored by the end of the quarter will help create a location that company users can share content directly with a specific group of employees. This would allow for companies to disburse relevant content to a select group of folks, such as new sales pricing to the sales team, or new job openings to a specific department. Along with this feature, a separate app is being built to help push employees to join specific groups within a company.
Overall, this could be a major benefit the overall usage of LinkedIn at the office and for B2B advertisers that could have more impressions. LinkedIn has always held the upper hand in the corporate field, and tools like these may help fend off upcoming competitors in the space like Facebook’s rumored Facebook At Work.
For the full story, see re/code.
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