LinkedIn is giving users more detailed information about what prompts people to interact with their profiles and content on the business-oriented social media network.
The feature, new on LinkedIn’s “Who’s Viewed Your Profile” page (which you’ll find listed under Profile in LinkedIn’s navigation menu), is an overlay that shows the actions a user took that led to a specific increase in engagement, including “making various updates to your profile, endorsing a connection, joining a group or expanding your network.”
From the official LinkedIn blog:
We know that taking simple actions on LinkedIn is important for profile views. But which action led to an increase in views by the type of people you want to get in front of? Layering who is looking at your profile over the actions you have taken lets you focus on the actions that are most relevant to your professional goals, maximizing the engagement your profile receives. In turn, this increased engagement can lead to more opportunities for you. So, for example, if you are trying to attract new clients or business leads, you can see how many potential partners looked at your profile after you joined an important industry group. Or, if you’re looking for a new job, you can look at your insights graph to see whether adding a skill to your profile or endorsing a peer gave you a bigger bump in views by recruiters. No matter your goal, you’ll be able to see which actions lead to the most relevant profile views – then start reaching out and closing the sale or applying for your dream job.
LinkedIn also announced that it has added the “Who’s Viewed Your Profile” feature to its mobile apps.
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