If you are
actively building links, you probably already know about many of the main link-building tools. If your time and financial budgets allow, check out some of these multipurpose search engine optimization (SEO) tools to aid you in your link-building efforts.
I’ll cover the tool in general and then look at the unique “nuts and bolt” features of each tool so you get the most of out it when executing link-building and content marketing campaigns.
Paid link-building tools
These first two tools are robust options that perform a variety of functions and are paid tools.
Nightwatch.io. This fairly new tool has the ability to monitor 20 domains and 100 keywords. Like most tools, Nightwatch lets you track your rankings, monitor your backlinks and do tons more, but if you’re on a budget or looking for something new, it’s a great one to try.
It’s also a very pretty tool with great visuals. You can also hook it up to Google Analytics and Search Console.
In terms of link building, while I wouldn’t advise anyone to rely solely on rankings or any other one metric, it’s very good to know if you are moving up, staying the same or falling in the search engine result pages (SERPs) so you can figure out what’s going on.
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