A leaked Facebook magazine was obtained by TechCrunch that touches on first ever breakdown of international mobile use. The verdict? Facebook’s mobile adoption is quite healthy with most countries up over the 50% mark of total mobile users.
Previous reports clumped this data by region, but this glimpse shows the breakdown across 7 countries. The report breaks down both the Daily Active Users (DAU) and Monthly Active Users (MAU).
Here’s a look at the specific data from the official Facebook document:
Germany 43% of German Internet users are on Facebook 19 Million daily active users (13 Million DAU on mobile) 25 Million monthly active users (18 Million MAU on mobile)
France 63% of French Internet users are on Facebook 18 Million daily active users (11 Million DAU on mobile) 26 Million monthly active users (117 Million MAU on mobile)
Spain 58% of Spanish Internet users are on Facebook 12 Million daily active users (8.1 Million DAU on mobile) 18 Million monthly active users (13 Million MAU on mobile)
Italy 71% of Italian Internet users are on Facebook 17 Million daily active users (10 Million DAU on mobile) 23 Million monthly active users (16 Million MAU on mobile)
Sweden 57% of Spanish Internet users are on Facebook 3.8 Million daily active users (3 Million DAU on mobile) 4.9 Million monthly active users (4 Million MAU on mobile)
Turkey 19 Million daily active users (9.5 Million DAU on mobile) 33 Million monthly active users (20 Million MAU on mobile)
Israel 2.7 Million daily active users (2 Million DAU on mobile) 3.8 Million monthly active users (2.9 Million MAU on mobile)
These numbers show that not only is Facebook use growing, but that mobile adoption is also flourishing. As Facebook has finally cracked the mobile revenue nut, these numbers bode well for the social networking giant.
The report included a handful of folksy illustrations and company quotes. The full report can be seen on the TechCrunch post.
Images courtesy of TechCrunch.
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