Pop and Twitter sensation Katy Perry gave an interview with USA Today in which she advises readers on how to “tame the social media dragon” — slang for how to succeed on Twitter. In the article she dishes out a half dozen tips that helped her gain 45 million Twitter followers.
Some of the sage advice that Perry included was not to Tweet while drinking wine and to also ignore haters. Additionally she adds information that would apply to everyone including brands: a) not to use Twitter to solely promote yourself and b) to be interesting, not boring. Another nugget that applies to those marketers using Twitter for customer service — not to address and highlight every rumor on Twitter.
However, much of Perry’s advice is quite absurd. First and foremost was her recommendation that Twitter “isn’t about perfect grammar and spelling” and that “horrible typos are ok” is awful. Sorry Katy, Twitter is forever. Recommending that the misuse of “their” and “there” is acceptable is laughable. Showing clients/future employers/fans that your education isn’t on par with that of a 4th grader just isn’t a good look.
Additionally, Katy gives some horrific advice on engagement, telling USA Today:
Her first rule of engagement: “Less is more.”
Excuse me while I finish pulling my hair out. This is why you brands and marketers shouldn’t take lessons in social media from a bubblegum pop princess. Clearly, Katy hasn’t connected the fact that fame and good looks equate to her success. No one should ever shy away with engagement — it is a crucial aspect of building followers and fans for folks that can’t don skimpy clothes and dance around on TV.
If you want a good laugh, shoot on over to the full USA Today article (but do so with a spoonful of salt).
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