SoLoMo. A single world to combine three hot marketing areas that often intersect: social, local & mobile.
The folks at Monetate have put together an infographic with interesting stats about the three areas and how they can drive visitors into retail stores on-and-off the web.
Are you prepared for “showrooming” or are you offering things that mobile users want, such as directions and product info, in a mobile friendly way?
You can get the infographic yourself here, The Retailers Guide to SoLoMo, along with links to the source material.
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