Do you care about your organic click-through rate (CTR)?
You should.
Why?
For one thing, pages that have a higher-than-expected CTR tend to rank higher in search results. Every three-percent increase in CTR beyond the expected for a given organic position will improve your organic rankings, on average, by one position.
For another, pages with higher CTRs tend to have higher conversion rates. If you get people excited enough to click on your search listing, that excitement tends to carry through all the way to a conversion, whether it’s capturing a lead or making a sale.
Do you care now?
If so, this infographic, courtesy of yours truly and the brilliant Brian Dean of Backlinko, shows you how to quickly boost your CTR.
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