Increase traffic and increase sales for your website or business by using video(s). Video is a great medium to use to increase traffic because it helps you connect with your customers and audience, it helps you standout, people get to see who you are or what your business does, helps customers make decisions of whether to choose you over your competitor, and most of all it tells customers how you are beneficial to them. With all these great benefits, it is still amazing to see that there are businesses out there that still do not use video or have videos on their site. Are you one of them? Let us change that now so that your business can grow and attract customers using this neglected online marketing strategy.
To start using videos to increase traffic, you need to know the online marketing benefits of using video (SEO), what videos do for your business, and also the top video hosting sites you need to use. Read on to get more information on how you can grow from using videos.
SEO Videos will help you increase your search engine rankings. Videos are great for SEO because they allow you to build links, provide opportunity to establish relevancy, and your business will come up in regular searches and video searches.
1. Get a link to your site You can use videos for link building by creating a profile on video hosting sites then adding a link back to your site. Also, you can include your links in the description of the video. Additionally, you can embed the video on your website from the video hosting site.
2. Opportunity to establish relevancy A video will help your business establish itself as relevant in your industry. Make videos that talk about your product, explain your product or service, and solve issues that customers are facing. When you do this, it helps customers and search engines know that your business is the place to go if you are looking for this information.
3. Come up in Video Searches Another great benefit of using videos is that it helps your business rank better in search engines. When customers are looking for information that you provide and you have videos on the subject, your business has opportunity to come up in the results. This means that customers will watch your video and visit your site.
Create your Platform Another benefit of using video, as an online marketing strategy is that it will help you create a platform for your business. Videos make it easy to build an audience, attract customers, and make it easy to explain your business.
1. Build an audience When you have video with great valuable information, people will always come to your site to watch the videos. So, post your videos often and invest the time to make great videos so that people become loyal to your business and always come to you when they are in need of the service that you provide.
2. Attracts customers Videos make it easy to attract customers because customers will be able to see you or your business in action. If you have videos and your competition does not, then your customers will more likely choose you over the competition.
3. Easy to Explain Lastly, videos make it easy to explain your business better than content on your site because videos are focused and there is no opportunity to get distracted. If a customer is browsing through your site, they can be easily distracted and navigate away. But, if they are watching an engaging video, they can connect and watch what you have to offer.
Where to Host Your Videos Save your money and hosting space by using video hosting services. The top three video hosting services that you can use for your business are Wistia, YouTube, and Vimeo. Wistia is a great choice if you are looking to improve your rankings because their video hosting helps with your SEO.
As you can see, you really don’t want to lose out on this opportunity to get more customers and increase traffic. Start using videos now to help grow your business.
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