Email marketing is effective. But it is quite hard to get someone to open your email if you don’t know what you are doing. Let’s face it. You are probably not the only one sending emails. Other companies and brands are bombarding your customers with marketing messages. You need to know how you will stand out from the crowd.
In this article, you’ll learn about proper email introduction. This is a small block of text that your customers will see in the email preview beside your email title. You must write this well so that you can invite them to open your email and eventually visit your website. To achieve great results, I recommend the best email marketing software.
How to Get Your Prospects to Open Your EmailsWriting your emails is not different from writing your sales copy. You should know how to set up its structure and choose the right words. Here are the sections in your email that are worth the second look.
1.The Subject LineThe subject line is the first thing that your customers will see when they see your email. It should invite them to open the email through one of the following types of subject lines: a) Request for Connection A strategy that has become quite common is the request for connection. This can be as simple as asking the reader for a beer. You can also ask them to talk to you about what’s going on. This is effective in checking your subscribers, especially if it is already a long time since they have opened your emails. Here are some examples: “Can I buy you a coffee?” “Free drinks?” “Beer anyone?” “Free lunch?” “Do you have any advice?” “Let’s grab dinner.” “Can you help?” “Your recent article blew me away.” “Saw you on Twitter.” b) Request for Open You can also be more direct and ask the reader to open your email. You can state in the subject line that you notice their behavior and you are wondering why they keep ignoring you. You can do this if you can track emails and you found that some of them are not opening them. You can then transfer these subscribers to a segment that will receive another set of emails. You should include a ‘request for open’ email in this set of emails. Here are some examples: “HBO Go password?” “Do not open this email” “Still There?” “Your Account Will Be Deleted” c) Bait-Type Subject Line You can also entice your readers by baiting them with a prize. For example, you can share your giveaway or contest with them. Show them that they have a chance to win as long as they engage with you and your brand. Similarly, you can also give them the main benefit of reading your email. It doesn’t even need to be a prize. You can show them that opening your email is worth their time. Here are some examples: “Get a Chance to Win a Brand New iPhone XS.” “Trip to Bali Anyone?” “Travel to 10 Countries in 120 Days” d) Results-Oriented Subject Line For digital content, you’ll want the readers to know the content of the email through the subject line. This is where you should show more than the benefit but give actual numbers of the results of applying the knowledge that you have shared in the email. With this email, you are showing your readers that the results are not made up. It is real, and it happened. From this subject line, you can flesh out the results inside the email. Putting this in the subject line will prime prospects and get them ready for the content that is inside. Here are some examples: “40% Increase in Sales.” “$2,532 in 1 week” “$221 per day business”.
2.The GreetingThe next part of your email that you should consider is the greeting. This is the first statement that your readers will see when they open your emails. This should be appropriate and welcoming. It should also use a tone and language that is appropriate for the target market and industry. For the greeting, you can use the classic ‘Dear,’ or you can make it more casual with a ‘Hey’ or a ‘Hi.’ These greeting lines are great for industries such as the IT industry. From here, you should address your readers well. It is better to call them by their first name. Including their last name will be too formal while including salutations such as Mr. or Miss will make you sound as if you are younger or you have a lower position. Be sure to reach out in a way that is relatable to your prospects. Here is how a basic greeting should look like: Hi [first name] Dear [first name] Hey [first name] Hello [first name] NOTE: Every niche has its language. Be sure to study it before you send an email. Someone who sells products at Best Hunting Bow Labs has a different style with the one selling at Harry’s. Know the difference.
3.The Opening LineFrom the greeting, you should be able to establish your relationship with your reader through the opening line. This line should be customized depending on your relationship with your prospect and how you found them. It is essential to mention how you found them and why you have common ground to communicate. This will make the candidate more open to talking with you. Here are some examples: “Hi [first name], you may not know me, but I saw you at [event], and I thought I’d connect.” “Hello [first name]. I saw your blog and liked your article entitled [blogpost title]. I agreed when you said that [article point]. So I went ahead and sent an email to connect” Now, this can vary depending on how you know your prospect. It is crucial to make this as personal as possible. Sending a generic email will only lead your email to be ignored, and you will not want that. NOTE: If you are crafting an email for mass sending, it is essential to introduce yourself instead. Tell your prospects about yourself and your brand. This is an excellent place for you to show your candidates who you are and what you do.
4.The Compelling Reason Now that the prospect knows who you are, it is time to let them know why you are reaching out. You need to give them a reason to pay attention to. This is where you insert your compelling reason. This is why your prospect should pay attention to you. In this section, you can state how you know the prospect in detail. Maybe you have seen them in an event, or you saw one of their content. This is the time where you should comment on that and tell them why you chose to reach out to them. Here’s an example. “Hi [first name]. You may not know me, but I saw you at [event]. I listened when you talked about [topic they presented], and I thought that you’d make a perfect partner for our proposal. I am reaching out to you because I want to show you this product or service that will surely help your business.” This is effective if you are reaching out to a business owner who you have recently seen in an event. But if you are reaching out to a business owner that you have seen online. This may be more effective. “Dear [first name]. I saw your website at [link]. I have read your content about [topic of interest] and thought that you might be interested in working with me on a project. I am writing to make a proposal for our products and services. You may be interested in working with us.’ Now you can create variations of these depending on your goal. What is important is that you can relay why you are reaching out to the prospect. You should state where you saw them and state the reason why you are reaching out. This will make the email clearer to them, making them more likely to respond.
5. The Benefit
Now that you have explained the reason why you are reaching out. It is time you give them the benefit of responding. It is not enough that you show your prospects why you are reaching out. You have to provide them with some form of profit or reward when they work with you. This is the benefits part, and this is where you can state the reason why working with you is advantageous to them. The law at work here is the law of reciprocity. Your prospects are far more likely to act on your request if you do something for them first. How can you do this? You provide value. You show them what you can do for them before you ask for anything. It doesn’t matter if the reward is small. As long as you give or do something little for the prospect, it will still convince the target to act on your request. Dr. Cialdini proves this in the Psychology of Persuasion. Even if you ask them to buy something more from what you have provided, they are far more likely to buy from you if you give them something in return. This is the reason why freebie emails always work. This is where you reach out and tell them that you like them to try your products or services free of charge. When you do this, you can ask them to create a review, and they will most likely do it. The reason behind this is the law of reciprocity. To incorporate that in your new email template, here is how it should look. “Hi [first name]. You may not know me, but I saw you at [event]. I listened when you talked about [topic they presented], and I thought that you’d make a perfect partner for our proposal. I am reaching out to you because I want to show you this product or service that will surely help your business. Today, I like to give you a sample of our newest product. Where can I send it?” Since you did not end your email with a request, it shows that you are not reaching out to get something. Instead, it is the other way around. You are reaching out to give them something without any expectations of getting anything in return. This is very powerful. This simple act can influence them to return the favor by doing anything that you ask of them.
6. The Call to ActionNow that you have done the basics, it is time for a call-to-action. By this time, you should have already greeted the prospect, have an opening line on where you met them, have a reason on why you are reaching out and have told them the benefit of working with you. You may have also show them the value of working with you or have provided an expectation-free freebie. From here, you can give them an ‘optional’ call-to-action. Why ‘optional’? You need to make it optional so that the prospect will not feel forced to take action. Don’t worry. If you did something for them, they would most likely act. From here, you need to define what you want the prospect to do. Do you want them to sign up? Do you want them to buy your product? This is where you clearly state what you want the prospect to do.
7. Thank You and Goodbye
Now it is time to close your email. You cannot just ask them to take action and leave it hanging. This can be a simple thank you and goodbye. Thank them for the time that they chose to read your email before you close it.
Opmerkingen