For many organizations that started website redesigns in recent years, web content personalization was put into the ever-growing bucket of phase 2 features and functionality, or postponed indefinitely.
But in recent years, users are demanding a more tailored user experience and more organizations are seeing the benefit of a personalized content strategy and personalization technology to sell products, drive content consumption and improve the customer journey.
This eBook from eZ Systems outlines the benefits of different types of personalization and gives you recommendations on how you can ensure your organization is ready to implement a successful personalization strategy. It also provides useful tips and best practices based on real-world scenarios.
Vist Digital Marketing Depot to download “A Primer on Personalization.”
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