Having an ecommerce store for your business is imperative these days especially when the clientele wants to have a uniform place to buy products and services. Bigcommerce has been around the market since the late 2000s growing into a multi-billion dollar revenue company. It’s helped the online presence for those building a brand on the web. SEO is still an important element for online businesses to get the traffic and clientele they deserve. However, that’s an aspect easier said than done. Luckily, Bigcommerce is not only a great place to help you build your storefront but they have all of the tools loaded so you can get on a solid SEO level. How does Bigcommerce help with your SEO? We’ll get to that, but before anything else, make sure that you have your Bigcommerce Affiliate Software set up right.
Become Recognized on Google
Some may deem this an archaic tactic but Google still controls two-thirds of the search engine market. While it’s great to own your audience, you still have to learn how to reel and bait them in for the boil like a nice catfish for your Sunday dinner. One of the ways Bigcommerce helps you set this up is by creating a sitemap for your store. By submitting a form to Google and putting in the right code, you’ll be recognized a lot quicker. You want spiders from Google’s search engine to crawl your side for quality indexing. This is a great first step to help you in the SEO process.
Not only should you think of a sitemap for your store but legitimacy and authority are equally important. Let’s say your store starts to get a higher volume of sales. Wouldn’t you want to take extra advantage of this feat by being considered “more reputable”? Adding Google Trusted Stores on your page makes things easier for you and your customer. You can add more security to your brand which helps you keep pesky phishers out the way. By using Google Trusted Stores with Bigcommerce, you have less steps to do because you won’t have to create a code. You’ll simply just get a code created from Javascript which automatically integrates with the store. Just make sure to test it with different browsers. For more information on setting up this feature, click the link here.
Keeping a Clean and Easy Flowing Theme
A lot of people disregard this feature but it’s very important. While your business maybe dedicated to selling products and services, you cannot put up a stark looking page or one that has way too much going on like it’s having an e-store seizure. The right balance is key. Luckily, Bigcommerce has a wide range of selections for your choosing. Whether you want to pay for it or choose a highly customized theme to show off a bit – you have a myriad of choices in your disposal. One feature that’s absolutely great is the demo store. You can get an idea of how it looks before you make your purchase. It has the look of the storefront, how everything is itemized, and even a sample of how the descriptions and images will look like when you’re finished. Small details help make big purchases. Remember, search engines cannot visualize the actual pictures but they can surely read the text and descriptions! The more thorough, the better you rank. Think of the customers, too. You want them to stay on your page as long as possible! It’s important because the initial impulse may drift away if they cannot find the information they seek. Bigcommerce puts serious work into the look because they know attractiveness means potential sales from prospects.
Here’s an example of a possible storefront:
This is basic template of a wine store. As you can see, it has great details giving wine types, accessories, top sellers and more. I have a cocktail blog. If I were to take the next step and create a store, I would definitely want at least the basic parameter to look something like this demo. Remember, an easy to navigate site is much better than a flashy site. Also, a lot of people do their perusing on their mobile devices. If it’s hard to view there, there’s a chance they won’t come back later to purchase anything. The more easily accessible, the more buyers you’ll obtain. You want something clean, attractive, and easy to search. To get to that end goal of acquiring a customer, you need to really put effort on creating a pleasing experience for the buyer. Get a bit creative and add some pizazz to your page; don’t go overboard and ruin the reason they came to your site in the first place. Less is more at times. Additionally, Bigcommerce themes run well on a number of browsers. That’s extremely important because some people prefer Safari, Firefox, or Chrome. The more you accommodate to different users, the better the profit margin you’ll create for yourself in the bottom line. It also helps that you create your own custom URLs for products, categories, webpages, etc. That certainly helps in regards to your on-page SEO. Appease to both the customers and the search engines for a healthy balance.
Creates a Solid Mobile Experience
No mobile experience = living in the dinosaur age. It’s extremely necessary to take your brand to that stage or you miss out a whole demographic that can set yourself apart from the competition. Bigcommerce implements a program that’s very clean. You won’t have to worry about creating a whole separate store and wasting time and energy that could be used for marketing purposes. This one-click method of turning on the mobile store is very convenient. All the images, descriptions, and products still look clean and optimized for mobile devices. This is such a relief because a lot of stores still have not made great strides in an optimized mobile template. You also want it to look very natural because some images may not load correctly or certain descriptions turn out like mumbo jumbo. A multi-platform experience for your store certainly enhances your sales from different demographics.
Apps are also effective because it’s a way to make your life easier. You may not be able to get to a desktop or a laptop to check your sales or where certain traffic comes from. Bigcommerce has an app that tells you these details. For an on-the-go kind of person, this certainly helps quite a bit by making things more convenient.
The Bigcommerce app allows you to keep tracks of orders, stay in contact with customers, and really build a relationship. Owning a relationship is very important these days because you need to know what your buyers like and dislike. This information is invaluable especially when it comes to getting long term customers. Also, it’s really convenient to add new images and descriptions to your content when you aren’t at a laptop. This helps you keep things updated on a day to day basis. Some say content is key; I agree. However, I strongly believe the “right” content can lead to amazing sales. Make sure you keep your content well polished on the mobile end. Keep in mind that you need to stay on track with your analytics to help you create long term sales. The Bigcommerce app breaks down things in plain English to make it easier to grasp. You won’t think of rocket science in regards to how the prospects respond to certain items. Use it as a future reference when you decide to expand the product line or focus in on a specific niche. This is relevant data beyond just SEO to help improve the overall conversion rate of your site. Increase your profits by implementing a mobile strategy that can take effect immediately after you begin the course of your store. This type of recognition will ensure a more prosperous future in your online brand efforts.
Create an Email Listing
Some consider an email list a bit old fashioned but truth be told – it’s still effective! Why? People still check their email for news and if you have something of value, why not? Whether it’s a weekly or monthly letter, you can tell the updates going on with your site. This way long term customers won’t skip a beat. Include some links to different product pages and see which links get clickthroughs as well as buys on the landing page. This is another solid way of gaining data. Additionally, you’ll find that your site traffic takes a major spike in the right direction. You can drop incentives for some of your loyal buyers like discounts, a gift, or even some level of exclusivity like a beta release before the product gets in the hands of others. Fortunately for you, Bigcommerce has aligned itself with a number of email programs such as iContact and Mailchimp to help being your vision to life. Don’t worry about getting tangled up in hundreds of emails from clientele. Keep things organized and put a focus on those who really invest in your brand and search for your product. Know the difference between a first-time buyer and a long term customer.
Elevate Your Brand Through Social Media
It’s important to expand beyond your site and engage on social media. One of the first things you can do is create more visible social signals on your page that enables you and your customer to share data. For example, what if a person wants to share they made a successful purchase on your site? Create a social button that allows them to like the product and comment on it. This builds awareness to your brand because that information spreads to other users. They may get inticed to go on your site and see what all the fuzz is about. Bigcommerce takes it a step further with a feature called Bigcommerce SocialShop. It’s a pretty solid application on Facebook that works seamlessly for a person navigating their usual Facebook feed while shopping through your store. This feature allows them to go through your products, buy items, and even do reviews all without having to leave Facebook. For the Facebook addict, this comes as a real advantage! This is a powerful asset from your end because you can really kill the competition using the most powerful social network and build more clientele all for free in using a Bigcommerce plan.
Not only does BigCommerce have great themes incorporating social signals, but they have a special program that is keen on building incentives for following via social media. Whether it’s a coupon or freebie pop out, these are great tactics to keep potential customers on your page. It’s also free to integrate on your end, so why not? Always take the time to utilize resources. Some reviewers have said that the paid program works even better and effectively built a higher conversion rate. Having a non-spammy way to catch ones attention and really develop a following that buys is quite valuable.
Multiple Channels to Sell Your Products
As stated before, BigCommerce has great relationships with different social and ecommerce avenues. One of the things about SEO for small businesses that’s most valuable is you cannot put all your eggs in one basket. You easily set yourself up for failure. In catering to different tastemakers and demographics, you should always diversify especially when it comes to distribution. What may work on one avenue could be the polar opposite on another. Bigcommerce allows you to integrate your product on Facebook, eBay, Amazon, and Etsy to name a few. Utilize channel apps to help bring your product to millions of people. Having a quality product is nothing if no one even knows it’s available. It’s important to know what products work for different demographics and platforms.
BigCommerce helps to establish your store beyond simple SEO. It exceeds your expectations to help you build a full fledged online brand with the right distribution points. It’s a quality service that truly helps you out in terms of the look of your store, how it’s presented on social media, and how comfortable it is to keep track of data while providing a safe and secure spot.
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