Keywords are an essential element in optimizing websites to gain search engine traffic. Once you know more about how search engines rank sites based on various factors, including keywords, you can use this information to lead more traffic in your direction.
Research Keywords
It’s good to research keywords so you are aware of what your potential customers are searching for. If you provide skydiving services, you would most definitely want to include this keyword in your site. Other related keywords can also be added to add more depth to the content on your site. If you look up more information on how to find keywords, there will be a lot of sites that offer tips on how to narrow down keywords to find the one that is best suited for your business.
A free keyword analyzer is within Google’s Adwords application. Adwords is used to help business with their advertising on Google pages through pay-per-click. It gives suggestions on keywords you may want to use for your site/campaign. The analysis also shows how much competition there is for the words your are interested in and approximately how much it will cost per click for you to use the keyword for Adwords.
Well-written Content
If you are using Adwords or another advertising platform to promote your site, make sure the content is stellar. A copywriting professional can help with the wording of your ad copy. Even if you do it yourself, make sure the words for your ad compel readers to click on it to learn more. It should offer a benefit or stir curiosity without false claims.
The site that visitors land on should have the keywords in place that are well presented. Keyword-stuffing is not a good way to get the attention of search engines or serious prospects. If the content lacks value and is filled with words and phrases that are haphazardly strung together, not many readers will take the time to finish reading it. This can leave your site with lackluster results. It is a good idea to go over the main points you want your webpage to deliver and ensure your copy falls in line.
Not only will keyword-stuffing turn off your human readers, it will also get you penalized by Google. Sites that are over-optimized, typically 4% or over, are seeing their rankings fall after the latest update to the Google algorithm.
Link keywords
Links provide added value to your pages. When the keywords you select have a link embedded in them, it scores more points for search engine optimization. Sometimes webmasters and writers who are not familiar with SEO include links on random words that do not highlight what the page is about. But, if your keywords have a link or two attached to them, the search engines will read more into the overall content.
Use these tips and over time you will boost your search engine ranking with keywords.
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