Feeling lost in the world of digital marketing, with all the choices you have to make and how thing are constantly changing? Perhaps take a lesson from Hershey’s, which says it’s not doing digital marketing but instead just marketing — and staying focused on the marketing fundamentals regardless of online or offline.
“We are marketing in a digital world,” said Chris Cox, the senior manager of global digital marketing for The Hershey Company, when speaking today at the iMedia Content Summit.
Cox urged marketers to stay focused on marketing fundamentals, and they won’t feel lost among all the changes. Below, our live blog of his talk:
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