Harvard Business Review report: Using analytics to create customer value
- Fahad H
- Sep 7, 2016
- 1 min read
According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews:
The competitive advantage of business analytics
How demand analytics impacts company performance
The drivers that create customer value
Visit Digital Marketing Depot to download your copy.
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