Those international companies leveraging LinkedIn can breathe a sigh of relief today. New features from LinkedIn will now make targeting much more intuitive with more firepower.
Companies now have the ability to choose the language preference that they’d like to target. This means that a US company with a large Spanish speaking Mexican following can post updates specifically for these users with the new “Target by Language” option. The same goes for 21 other supported languages. This means more targeted verbiage, the ability to maintain less pages (a page for each language is no longer required), and the ability to communicate a different message to a different user base.
Additionally, those users that visit the Company Page directly will see a “Personalized Page Feed” based off of their user settings. The personalized page feed will operate in a way that will identify the user and show messages that are earmarked specifically to their own settings. For example, an update targeted to a specific demographic with a set language/location would require a user to fit the targeting in order to consume that message. Each user may very well have a different experience with a company’s LinkedIn page based off of the following targeting filters:
Language
Industry
Function
Seniority
Geography
Company Size
Again, this will be a big boon for those companies that are active on LinkedIn. When leveraging these filters, the personalized page feeds will allow for a more accurate conversation with their followers. For more information please see the official LinkedIn release.
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