Gettin’ ‘GIFfy’ With It: Pinterest Experiments With Animated GIFs On Boards

Oh CompuServe GIF file. The longer you age, the more prominent you become. Fashion search engine “Wantering” noticed that some of the animated GIFs they uploaded began to feature the ability to view a play the GIFs directly from the pin board.

When Wantering was logged into their account, a play button with “GIF” next to it appeared in the bottom left corner of the image. The caveat? This appears to be only a test and is showing intermittently only to specific accounts.

When testing we were not able to replicate but according to Wantering the GIF would only play when clicked. This feature is a nice, non-intrusive way to incorporate GIFs without nauseating users. Additionally those users that are anti-GIF (gasp!) would be able to opt-out of clicking on items that were in fact animated GIFs. Overall, this execution would simply make sense and we hope it rolls out sooner than later.

For more information head over to Wantering.

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