Social media is no different from other forms of media when it comes to making clear when there’s a paid relationship. The US Federal Trade Commission has guidelines that cover this. But people can still be confused.
Good News: The FTC has the opening keynote at Marketing Land’s upcoming SocialPro conference, where all of your questions about staying on the right side of disclosure will be answered. SocialPro takes place November 18–19 in Las Vegas.
If you hire celebrities or influencers to talk up your brand, or if you hold contests with promotional tie-ins to social media, you shouldn’t miss hearing Mary K. Engle, Associate Director for Advertising Practices at the FTC. She’ll discuss how to stay on the right side of the guidelines, how to make sure your social marketing campaigns are in compliance, how to handle things if you’ve inadvertently strayed and more.
Register now for SocialPro and get access this and 20 more invaluable sessions that will help you navigate the rapidly changing social media landscape. See what past attendees have said.
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