As of today, a new Open Graph object type will exist for local businesses on Facebook. This new object type, the Business Object, will help Facebook “better surface local business information” throughout the site, Facebook says.
According to the Facebook Developers Blog, this change will help businesses surface better on:
News Feed
Graph Search
Check-Ins
Pages
The following properties are available for the new business object type:
Required properties:
og:url
og:type
og:title
place:location:latitude
place:location:longitude
business:contact_data:street_address
business:contact_data:locality
business:contact_data:country
business:contact_data:postal_code
Optional properties:
business:contact_data:region
business:contact_data:email
business:contact_data:phone_number
business:contact_data:fax_number
business:contact_data:website
business:hours:day
business:hours:start
business:hours:end
If a custom business object has already been set up, it can be mapped to the new business type in the object type settings. Simply update the “inherits From” to ‘Business’ and fill in the additional required fields.
For more information see the official Facebook Developers post.
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