The battle between Facebook and Twitter for share of the “third screen”
wages on. Today Facebook announced that they are beefing up their global battlefront with 10 major networks in 8 countries. Facebook will begin providing data on comments to networks around popular shows to help solidify their television integration overseas.
The TV stations receiving the data include U.K’s Channel 4, France’s TF1, Germany’s ARD, Brazil’s Esporte Interativo and India’s STAR networks. This is on the heels of Facebook offering data to US stations and media outlets to further their mindshare during television viewing. The US partnerships allow stations to mine conversations to gather intel on TV viewership.
While the program is still relatively new, there are a variety of opportunities from marketers — not the least of which revolve around ads From finding which TV topics/skits are successful to gauging overall sentiment to advertising to active fans, there are marketing possibilities aplenty.
The biggest question is whether or not Facebook can gain a large enough television stake to compete with Twitter, the reigning champ.
For more information see the full article at the Wall Street Journal.
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