Samsung’s a big sponsor of the Oscars, to the degree that it even had this year’s host Ellen DeGeneres doing a record-breaking star-studded selfie with a Galaxy phone. But behind the scenes, there’s an iPhone being used.
Ellen kicked off the Oscars in her monologue saying that she’d be tweeting during the show and then took a selfie. Then she did another selfie later in the show, surrounded by Hollywood’s finest — one that set a new retweet record.
Both of those were shot with a Samsung, a big Oscars advertiser. Ellen never mentioned Samsung, but it was clear she was using a Samsung phone — perhaps the Samsung Note, it looked to me. Pretty nice placement, and I wouldn’t be surprised if we see Samsung working in that it was used for making that record-breaking tweet happen.
But Ellen — or at least Ellen’s Twitter account — hasn’t been solely using the Samsung. The iPhone has played a big role in tweets tonight, too. Here’s the rundown.
Starting The Day With The iPhone
Ellen’s first tweet of Oscar day was this:
The show’s getting (Glenn) Close. I better put on my (Benedict) Cumberbatch and my (Jennifer) Garner belt. Okay, I’m done. #Oscars — Ellen DeGeneres (@TheEllenShow) March 2, 2014
That tweet was posted not with Samsung but instead with an iPhone, as you can tell when looking at the details through some programs such as TweetDeck:
At 3:51pm PT, she tweeted again:
These guys are here. pic.twitter.com/sO2KfI2qjj — Ellen DeGeneres (@TheEllenShow) March 2, 2014
That was also done using an iPhone.
The Samsung Emerges
Thirty minutes later, the Samsung made its first appearance:
Thanks for being here with me, @andylassner, @EdGlavin , @MaryConnelly and @kevinlemanII . You look great. pic.twitter.com/sra5aAENT4 — Ellen DeGeneres (@TheEllenShow) March 3, 2014
As you can see, suddenly “Twitter for Android” was being used to post to Twitter:
Adobe Social Gets A Shot
When the Oscars started, we got this:
Here we go #Oscars pic.twitter.com/IIa8aHXcSe — Ellen DeGeneres (@TheEllenShow) March 3, 2014
That was done through Adobe Social, which I can see — after scanning through Ellen’s feed — is commonly used for many of her tweets, probably by people who work with her on social media and likely to have scheduled tweets go out at particular times:
Samsung, iPhone, Samsung, iPhone!
Next came her first selfie, which a check showed was posted with Android:
#Oscars #Blessed #blurry pic.twitter.com/gSo8vYJ34z — Ellen DeGeneres (@TheEllenShow) March 3, 2014
The selfie, by the way, has about 150,000 retweets right now. That would have been huge, if not for her second selfie later.
Her next tweet about pregnant Kerry Washington looking about to “pope” was also posted via Android, and so likely her Samsung:
. @kerrywashington looks like she’s about to Olivia Pope — Ellen DeGeneres (@TheEllenShow) March 3, 2014
But then the iPhone came back into use with the tweet after that, a picture of Ellen and Channing Tatum:
Look who I just found backstage. pic.twitter.com/rp5Mt1sYsx — Ellen DeGeneres (@TheEllenShow) March 3, 2014
As you can see here:
My guess is that the photo was shot by one of Ellen’s assistants or social media people with access to her official Twitter account, though it could be that Ellen herself is double-phoning at the show. After that, a shot of Ellen and supporting actor winner Jared Leto:
So handsome. He’s on my live show tomorrow. I love @JaredLeto pic.twitter.com/3LdPAlJHiz — Ellen DeGeneres (@TheEllenShow) March 3, 2014
That was also done on the iPhone:
Again, this was probably someone working with Ellen but able to post to her account.
Samsung For The Record-Breaker
Then there was the record-breaking star-studded selfie:
If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014
Yes, that was indeed posted via Twitter for Android and the Samsung phone:
When the show ended, she’d posted one more photo, of her and Liza Minnelli:
#Besties #Oscars2014 pic.twitter.com/gpg9PX5i2H — Ellen DeGeneres (@TheEllenShow) March 3, 2014
That was also posted using the Samsung.
And a few minutes after the show ended, her “thank you” tweet went up, again using the Samsung:
Thanks for watching and tweeting! Now I need to meet with my friend, Margarita. See you tomorrow for my live show! #Oscars — Ellen DeGeneres (@TheEllenShow) March 3, 2014
Samsung For The Cameras; iPhone Behind-The-Scenes
The overall count on Oscar day, from the beginning of the day to the end of the show:
Samsung: 5
iPhone: 4
Adobe Social:1
Overall, nearly a tie for the rival phone makers — though Samsung comes out the winner for all that screen time, I’d say.
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