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Writer's pictureFahad H

Don’t Blame The Google Algorithm For Search Traffic Declines

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Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be.

I have seen many companies (and some SEOs) correlate a drop in traffic with the date of a known algorithm update and assume that the site was hit by Penguin, Panda or Hummingbird, for instance.

But this is often not the case; there are many other reasons why organic traffic can decrease over time.

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