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Writer's pictureFahad H

Content Marketing World: Updates From Around The Web

Wow! What an active blogging community we had at Content Marketing World (#cmworld). For those of you who missed the sessions or who couldn’t be in all of the sessions you wanted, here are some posts that cover the highlights of the event.

If you have additional posts about the event, please add them in the comments, and I’ll add them to the list, which is organized by day and speaker. (As a note: At time of initial publication, we have 42 posts on the list, which seems a bit like kismet.)

A HUGE thanks to everyone who participated in, blogged about, and tweeted about Content Marketing World! As Joe said in his closing, we could not have done this without you!


General overview

Three Key Content Marketing World Takeaways Marketing Trenches – Tracy Gold (@tracycgold)

Content Marketing: 5 New Rules We Can’t Ignore Well Planned Web – Deana Goldasich (@goldasich)

The Karma That Comes with Content Marketing Touch Point City – Vince Giorgi (@vgiorgi)

Content Marketing World Rock n Rolls Optimize This by Find and Convert –  Bernie Borges (@berniebay)

Five Key Takeaways From the 2011 Content Marketing World True SEO and Web Design –  Allie Gray Freeland (@trueseoweb)

Content Marketing World Rocks! CC-Chapman.com – CC Chapman (@cc_chapman)

Content Marketing World Where God Never Blinks ScentTrail Marketing – Martin Smith (@ScentTrail)

Opening Reception

Sessions from Day 1

How to Use 7 Fascination Triggers to Captivate Your Audience Wordview Editing – Patricia Redsicker (@predsicker) Speaker: Sally Hogshead (@sallyhogshead)

Storify: Sally Hogshead at Content Marketing World Network Solutions – Shashi Bellamkonda (@shashib) Speaker: Sally Hogshead (@sallyhogshead)

The Power of Fascination and Content Marketing Content Marketing Institute – Michele Linn (@michelelinn) Speaker: Sally Hogshead (@sallyhogshead)

Sally Says…Be Fascinating In Your Career Planning BernieBorges.com – Bernie Borges (@berniebay) Speaker: Sally Hogshead (@sallyhogshead) Storify: David Meerman Scott at Content Marketing World @dmscott Network Solutions – Shashi Bellamkonda (@shashib) Speaker: David Meerman Scott (@dmscott)

A Real-Time Blog from the David Meerman Scott Session Content Marketing Institute – Amanda Maksymiw (@amandamaks) Speaker: David Meerman Scott (@dmscott)

Sally Hogshead and David Meerman Scott Fascinate and Motivate [Video] Content Marketing Institute – Michele Linn (@michelelinn) Speakers:  Sally Hogshead (@sallyhogshead) and David Meerman Scott (@dmscott)

How HP Tackles Content Research [Video] (Michael Procopio) Content Marketing Institute – Jodi Harris (@Joderama) Speaker:  Michael Procopio (@MichaelProcopio)

Content Marketing World:  Regina Brett God’s Storyteller Technorati – Martin Smith (@technorati) Speaker: Regina Brett

Emotion and Storytelling: Growing Your Small Business/Non-Profit by Pulling Heartstrings Content Marketing Institute – Katie McCaskey (@KatieMcCaskey) Speaker: Regina Brett

Storytelling relies on originality, expert advises VerticalLeap – Deborah Bates (@VerticalLeap) Speaker: Regina Brett

Content Marketing Technology Cage Match Content Marketing Institute – Michele Linn (@michelelinn) Moderator: Robert Rose (@Robert_Rose)

No Theories Allowed: Managing Content Marketing for B2B Brands Content Marketing Institute – Clare McDermott (@soloportfolio) Speakers: Arnie Kuenn (@ArnieK), Gary Spangler and Michael Procopio (@MichaelProcopio)

Content From Anywhere to Anywhere Content Marketing Institute – Manya Chylinski Speaker: Chris Baggott (@chrisbaggott)

SAS on Results-Driven Blogging for B2B Brands #cmworld Top Rank – Lee Odden (@leeodden) Speaker: Alison Bolen (@alisonbolen)

10 Lessons for Creating a Content Factory: Live from Content Marketing World Content Marketing Institute – David Drickhamer (@biznotboring) Speaker: AJ Huisman (@AJHuisman)

How Your Customers Can Be Your Best Keywords Content Marketing Institute – Ahava Leibtag (@ahaval) Speaker: Marcus Sheridan (@TheSalesLion)

The Rise of SuperFans: Live from Content Marketing World Content Marketing Institute – Tracy Gold (@tracycgold) Speakers: Josh Richman (@JoshMRichman) and Keith Blanchard (@KeithBlanchard)

Harnessing the Power of Participation Creation Content Marketing Institute – Katie McCaskey (@KatieMcCaskey) Speaker: Andrew Davis (@TPLDrew)

“Being Human Is the New Black” Summer Thinks – Summer Huggins (@SummerH)

Sessions from Day 2

How to Build a Business on the Back of Content with Michael Stelzner and Brian Clark Content Marketing Institute – Patricia Redsicker (@predsicker) Speakers: Michael Stelzner (@Mike_Stelzner) and Brian Clark (@copyblogger)

“Writers are Nuts” – Observations from Content Marketing Leaders The Content Lab – David Deal (@davidjdeal) Speakers: Michael Stelzner (@Mike_Stelzner) and Brian Clark (@copyblogger)

Content Marketing Fireside Chats Content Marketing Institute – Manya Chylinski Speakers: Robert Rose (@Robert_Rose), Barbra Gago (@Barbra Gago), and Bernie Borges (@berniebay)

How to Fast-track Your Career with Content Marketing The Content Lab – David Deal (@davidjdeal) Speaker: Bernie Borges (@berniebay)

How to Create a Great Infographic The Content Lab – David Deal (@davidjdeal) Speaker: Joe Chernov (@jchernov)

Tips from Ardath Albee on Building a Better Buyer Experience [Video] Content Marketing Institute – Jodi  Harris (@Joderama) Speaker: Ardath Albee (@ardath421)

Content Curation Tips from Pawan Deshpande [Video] Content Marketing Institute – Jodi  Harris (@Joderama) Speaker:  Pawan Deshpande  (@TweetsFromPawan)

4 Marketing Lessons I Learned From the Muppets More Key Note – Drew Davis (@TPLDrew) Speakers:  Drew Davis (@TPLDrew), Jim Kukral (@JimKukral), Jay Baer (@jaybaer), Barbra Gago (@BarbraGago), Ahava Liebtag (@ahaval)

Jay Baer on Helping Versus Selling [Video] Content Marketing Institute – Michele Linn (@michelelinn) Speaker:  Jay Baer (@jaybaer)

Make Your Content Work for You: 2 Tips from Michael Pranikoff [Video] Content Marketing Institute – Michele Linn (@michelelinn) Speaker:  Michael Pranikoff (@mpranikoff)

How to Get Your Content Found: Tips from Content Marketing World Content Marketing Institute – Amanda Maksymiw (@amandamaks) Speakers: Lisa LaCour (@llacour), Amy Laskin (@amylsays), Michael Pranikoff (@mpranikoff), Michael Marzec

5 Webinar Must-do’s for Content Marketing The Content Lab – David Deal (@davidjdeal) Speaker: Shelley Ryan (@shelleyryan)

Content Marketing Inspiration from Kevin Smith Content Marketing Institute – Michele Linn (@michelelinn) Speaker: Kevin Smith (@ThatKevinSmith)

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