Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers

The one constant running through every content marketing program is content creation. Like many of us, you likely ask yourself, “What tactics should I use, and how can I execute them?“

If you are searching for tactical inspiration, look no further than our newest version of the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers.

A big thanks to Jonathan Kranz, who co-authored this piece, as well as to our sponsors, Brightcove and Oracle Eloqua. I’d also like to offer a shout out to Steven Keith who provided some great edits to the piece.

Content Marketing Playbook 2013 – 24 Epic Ideas for Connecting With Your Customers from Content Marketing Institute

(Note: If you would like to download the PDF, select Save via the SlideShare link.)

While a documented content marketing strategy needs to be the first step in your content creation plan, it often helps to get tips and see what tactics other organizations are using (and using well). Our goal is to inspire you and to help you become more confident with content marketing, so you truly can be effective and successful at your craft. But most importantly, we want your customers to thank you for providing useful, valuable information that helps them make satisfying decisions.

In this new version of the Content Marketing Playbook, you’ll find details on 24 types of content, including the following:

1. Blogs

2. eNewsletters

3. Case studies

4. Videos

5. Guest posts

6. Articles posted on your website

7. In-person events

8. White papers

9. Online presentations

10. Webinars/webcasts

11. Research reports

12. Microsites

13. Infographics

14. Branded content tools

15. Mobile apps

16. Mobile content

17. eBooks

18. Print magazines

19. Books

20. Podcasts

21. Digital magazines

22. Print newsletters

23. Annual reports

24. Games/gamification

You’ll also find insights, ideas, and key considerations, like:

1. What percentage of marketers are using each tactic (based on our annual content marketing research)

2. How effective marketers consider these tactics to be

3. When a given tactic makes the most sense for your content program

4. Uncommon suggestions for getting the most benefit from the tactics you use

5. Top-notch examples of these tactics in action

Looking for more insight and inspiration? Follow Content Marketing Institute on Facebook, where each Wednesday, we will be sharing one new content marketing example.