The one constant running through every content marketing program is content creation. Like many of us, you likely ask yourself, “What tactics should I use, and how can I execute them?“
If you are searching for tactical inspiration, look no further than our newest version of the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers.
A big thanks to Jonathan Kranz, who co-authored this piece, as well as to our sponsors, Brightcove and Oracle Eloqua. I’d also like to offer a shout out to Steven Keith who provided some great edits to the piece.
Content Marketing Playbook 2013 – 24 Epic Ideas for Connecting With Your Customers from Content Marketing Institute
(Note: If you would like to download the PDF, select Save via the SlideShare link.)
While a documented content marketing strategy needs to be the first step in your content creation plan, it often helps to get tips and see what tactics other organizations are using (and using well). Our goal is to inspire you and to help you become more confident with content marketing, so you truly can be effective and successful at your craft. But most importantly, we want your customers to thank you for providing useful, valuable information that helps them make satisfying decisions.
In this new version of the Content Marketing Playbook, you’ll find details on 24 types of content, including the following:
Blogs
eNewsletters
Case studies
Videos
Guest posts
Articles posted on your website
In-person events
White papers
Online presentations
Webinars/webcasts
Research reports
Microsites
Infographics
Branded content tools
Mobile apps
Mobile content
eBooks
Print magazines
Books
Podcasts
Digital magazines
Print newsletters
Annual reports
Games/gamification
You’ll also find insights, ideas, and key considerations, like:
What percentage of marketers are using each tactic (based on our annual content marketing research)
How effective marketers consider these tactics to be
When a given tactic makes the most sense for your content program
Uncommon suggestions for getting the most benefit from the tactics you use
Top-notch examples of these tactics in action
Looking for more insight and inspiration? Follow Content Marketing Institute on Facebook, where each Wednesday, we will be sharing one new content marketing example.
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