Orange Award
This past Thursday evening, I had the pleasure of hosting the Orange Awards at the closing reception for Content Marketing World. The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation.
Here is a list of this year’s winners:
Orange Award Winners – Projects
Content Marketing Program of the Year | Online: HouseLogic.com | National Association of Realtors
Content Marketing Program of the Year | External Focus: enRoute | Air Canada
Content Marketing Program of the Year | Best Strategy: Subscribers, Fans & Followers | ExactTarget
Content Marketing Program of the Year | Internal Focus: You on HP |Hewlett Packard
Corporate Blog of the Year: Product Lifecycle Stories | PTC
Honorable Mentions (Finalists) – Projects
Allstate Insurance Co.: Safe Room: The Ultimate Secure Shelter [infographic]
Aon Hewitt/Dow Jones Content Lab [print customer newsletter]
Google: Think Quarterly
Sun Life Financial: Brighter Life
Honda Financial Services/Story Worldwide: Newslink
NOTE: All Orange Award project finalists were chosen from 2012 Magnum Opus Award winners.
Orange Award Winners – Agencies
Content Marketing Agency of the Year (50+ employees): Imagination Publishing [United States]
Content Marketing Agency of the Year (15-49 employees): Babcock & Jenkins [United States]
Content Marketing Agency of the Year (<15 employees): King Content [Australia]
Industry Pacesetter Award: Story Worldwide [United States]
Fastest Growing Content Marketing Agency of the Year: Switched on Media [Australia]
Agencies nominated for Orange Awards
Honorable Mentions (Finalists) – Agencies
Velocity Limited Partners [United Kingdom]
Silver Square [United States]
EnVeritas Group [United States]
Visionista [United States]
Edge [Australia]
madison/miles media [United States]
Distilled [United States]
Well Planned Web, LLC [United States]
Centerline Digital [United States]
PropelGrowth [United States]
Orange Award Winners – Brand Marketers
Content Marketer of the Year: Joe Chernov, Eloqua
Content Marketing Tactician of the Year: Amanda Maksymiw, OpenView Venture Partners (now with Lattice Engines)
Content Marketing Leader of the Year: Jackie Bebenroth, Spice of Life
Honorable Mentions (Finalists) – Brand Marketers
Visionary Category:
Jon Gelberg – Blue Fountain Media (now with Access Intelligence)
Marcus Sheridan – River Pools and Spas
Michael Brenner – SAP
Andy Zimmerman – Brainshark
Joe Chernov, Content Marketer of the Year
Leader Category:
Rachel Meranus – PR Newswire
Patricia Brown – CSC
Eston Martz – Minitab, Inc.
Erin Doherty – Four Winds Interactive
Jackie Bebenroth, Content Marketing Leader of the Year
Tactician Category:
Jason Stewart – Demandbase
Brendan Cournoyer – Brainshark
Rob Yoegel – Monetate
Waynette Tubbs – SAS
Amanda Maksymiw, Content Marketing Tactician of the Year
Stay tuned to CMI to learn more about the projects and ideas from this year’s winners.
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