Blogging Essentials for Content Marketing

Happy holidays, everyone!

For the next week, we’re going to be sharing the best of CMI content — posts you may have missed or popular favorites that you may want to read again.

Today we’re tackling the ever-popular topic of blogging.

Wondering if blogging is something that you should do? Here are two perspectives to consider:

1. 12 Reasons Why Blogging Should Be at the Center of Any Content Marketing Strategy

2. 7 Questions to Ask Before Adding a Blog to the Marketing Mix

Next, you need to set up the right process:

1. 9 Must-Have Elements for Company Blogs

2. 5 Corporate Blog Must-Haves

If you are managing a group- or company blog, check out these ideas on how you can get everyone involved and keep them motivated:

1. How One Company Organizes its Corporate Blog – And Gets Every Employee Involved

2. How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]

3. One Person Every Corporate Blogging Program Needs

4. 5 Keys to Motivating Your Employee Bloggers

5. How to Keep Bloggers Engaged

Here are some ideas on how to improve the content on your blog:

1. 3 Tips to Help Your Blog Content Pop for Your Readers

2. What Makes a Good Blog Post? 10 Tips for Corporate Bloggers

3. Mastering 3 Styles of Blog Lists for More Effective Content Marketing

4. 5 Tips to Improve Your Headline Click-through Rate

If you are looking for ways to extend your blog posts, check out these three popular posts:

1. 12 Things to Do After You’ve Written a New Blog Post

2. 23 Ways to Leverage a Blog Post for Content Marketing Success

3. 22 WordPress Plugins for Content Marketers

Of course, you’ll probably want to see if your blog is successful:

1. 21 Real Blog Metrics Your Company Needs to Track

Do you have any other favorite posts about what content marketers need to do to get better results with blogging? Share them in the comments below!

#Blogging