I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO backgrounds and experiences. After many interesting and engaging conversations, a common takeaway stood out to me:
People are hung up on technical SEO metrics.
I remember multiple questions like, “What’s your minimum threshold for Trust Flow?” or, “Okay, you get relevant links, but what is the average Domain Authority?”
I shared my observation with our sales team when I returned, and they confirmed this was a common theme among their contacts. It seems my peers in the SEO industry have noticed this trend as well.
While I do believe SEO metrics like Domain Authority or Trust Flow are important and useful, I also believe they require context — and there is more to the story when it comes to evaluating link prospects.
Link acquisition is a nuanced, difficult practice, but I want to walk through my own perspective on the link metrics that lead to securing real links that will make a lasting difference.
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