Have you ever wanted to switch from in-store to e-commerce? Well, let’s talk facts! Today, eCommerce influences up to 56% of in-store purchases. This can be a good starting point for you to digitize with the world that is rapidly shifting towards the online marketplace. In short: if you need more sales for your store you will love this article. When it comes to E-commerce website design, little factors can make huge differences in the conversion rate of website visitors. Spending money on online advertisements would be a total waste if you don’t have an engaging website design that makes the shopping process easy and hassle-free. Not even a single part of the visitor’s journey on your website can be overlooked. Starting from the landing page to the checkout process, it should be ensured that the visitor walks out with an easy and comfortable experience. So, how do you make a super engaging online store? Let’s first talk about some of the major E-commerce website designing factors that will ensure a good conversion rate for your store and a comfortable experience for the customer.
1. Crisp and Short CTA CTA (Call to Action) is one of the most important factors that affect conversion rates for an E-commerce website. This is the fastest way to convert a visitor into a customer and to ensure this; your CTA should be attractive and short.
While designing a CTA, keep in mind the genre of your website and write the phrases accordingly. Since we are aiming to bring customers to an E-commerce website, the phrases used in the CTA should be related to shopping. Some of the most popular and successful CTAs include phrases like, ‘Buy this Item’, ‘Move to Cart’, ‘Checkout’, etc. Another minor change in the CTA that can affect the conversion rate is creating a sense of urgency. For example, instead of using the phrase ‘Checkout’, you can use ‘Checkout Now’ and it’ll create urgency in your probable customer’s mind. According to a study published by the American Psychological Association, creating urgency greatly affects the conversion rate because it is a human nature to desire for what we can’t have. Limited supply creates greater demands, and phrases with a sense of urgency make customers believe that the product is in limited amount.
2. Product and Company ReviewsCustomer reviews play a major role in conversion for an E-commerce website. There are two types of reviews that should be shown on the website, the product review and the company review. After opening an Ecommerce website’s page, customers usually prefer reading reviews from other customers to get assurance that the product they are interested in, is of good quality and satisfactory.
The company review is equally important because it creates a better image of the company in the eyes of customers. In company reviews, customers write about the services provided to them by the company like- order delivery, help, and support, warranty services, etc. By showing these reviews just below the product, you can assure your customers that you are a trustworthy seller and you have nothing to hide from our client. According to a survey, 78% of American E-shoppers read reviews written by other customers before buying any item online and 44% regularly contribute in writing the reviews. These reviews can prove of great benefit, especially for an E-commerce business.
3. Precise and Effective Product DescriptionsThe conversions on an E-commerce website depend upon the visitor satisfaction and easiness in getting information about the product they are intending to buy. In this case product descriptions come into the scene. The product description for an ideal E-commerce website should contain crisp and complete information about the product. The words and phrases used in the product description should be picked up according to the target audience. The product description writer should avoid using cliché phrases that turn out to be boring and take away the attention of the visitor from the product. An ideal description should contain crisp information without any overdoing and overselling of the product. Phrases like ‘very good quality’ or ‘excellent brand’, should be avoided to ensure that your client is not getting the impression that you are hiding some quality related issues of your product.
4. Mobile Optimization – To Reach EveryoneEver since modern day Smartphones came into the public domain, it has taken a large chunk of audience away from computer systems and given them fast and reliable device for using Internet. According to a study, around 50% of the total web traffic is now shifted to mobile phones, and this factor can be a real game changer for E-commerce business owners and conversion rates for their websites. While designing your website, make sure that it is also optimized for Smartphones. In 2015, Google officially made an announcement that mobile searches greatly outnumbered desktop searches. You can also get an app designed to make check-in and check-out not only easy but also engaging and comfortable for your website viewers. Another important thing that should be taken care of while optimizing a website for mobile phones is that the size of the web page should be small. Smaller page size ensures faster opening of the page that is important for conversion.
5. Fine Product PhotographyProduct photography is also a very important aspect when it comes to onsite conversions on E-commerce websites. Before everything, the visitors tend to look at the product photos in order to make a guess about quality, and other factors regarding the product. The images should be taken from all sides and angles with zoom functions to provide easier access to the user. The seller should ensure that they upload the best quality image of the product because, with the increase of social media popularity, it takes no time for a product to become popular. Studies showed that around 74% of the E-commerce buyers check on social media before buying a product. So, in order to increase the conversion rate, good quality images are very important.
Avoid these mistakes while building e-commerce web designs
Most of the time, small businesses make a decision of developing their website on their own, even if they have no prior knowledge of web development. They usually do this to acquire more control over the business or just to save money. However, sometimes this may result in a poorly developed website that causes the business a huge loss if its major traffic generation was from online sources. Web design is a lot more like a piece of artwork. The more beautiful it is, the more people will look at it. It is a perfect mixture of factors such as usability, navigation, speed, and design. In order to acquire these qualities, a web designer must avoid a bunch of mistakes that a lot of newbies do. Here’s a comprehensive list of mistakes to avoid while doing a web design:
1. Excess of information Stuffing too much content instead of the information about your business will surely lead to a loss. People usually close the website within the time frame of 3 seconds if they don’t find the relevant content, they were looking for. Therefore, you have to grab the user’s attention in the meantime. Also, a website with too much-stuffed content makes it a slow-loading site that often increases the bounce rate too. Therefore, avoid putting unnecessary things on your web design, especially on the homepage.
2. Lack of information We do agree that nowadays minimal designs are in trend and are working really well. But this will also work only when implemented in a correct way. If you are also among the businesses that are relying on the customer’s imagination, then you should give up now because a lack of information will make your business lose customers. A perfect design would be something that includes to-the-point information about you and your business. Neither excess content nor lack of content will work.
3. Confusing design If you have a business that is not sure about its own brand image then chances are there that you’ve already made a mistake. Terrible mistake! In this mistake, the web design uses a lot of color palettes, themes, and typefaces that have a difference between heaven and hell. Therefore, while designing, make sure that you use only one theme, typeface, and logo throughout the design.
4. Poor navigation
The main reason for the increased bounce rate is because the navigation is not done properly on a website. How many times have you read in an SEO guide “Website navigation should always be done in the right way”? Navigation is to be done in a proper way since no visitor would like to get confused in finding the relevant content on your site. To make a better navigation, you may use content hierarchies in your website and use an archive as well. This will not only make visitors happy but also reduce your bounce rate.
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