Your affiliate needs to have your tracking URL to use when they are sending visitors and customers to your site. The URL tracks and reports which of the affiliates sent traffic to you and this is how you will be able to break down the reporting and paying of the various affiliates. It’s important to make sure that you understand a bit more about the tracking URL, what it is, and how it works. Unique URLs will have several parts, and some of them can be more complex than others are.
What Are Some of the Things in Tracking URLs for Affiliate Marketing?
As mentioned earlier, tracking URLs can have a number of different parts. Each of these URLs will be unique to the affiliate that is using it. This is so that particular affiliate will be able to receive the compensation that they are supposed to, based on the number of conversions for which they are responsible. The URL will have a unique affiliate ID that your software will be able to create. This will allow you to do more than just pay the correct affiliate though. It will also be able to simplify the process of making reports and seeing how each of your affiliates is doing.
In addition, the URL will have other sections as well, and it can become quite long and complex. Some of the other parts of the tracking URL include affiliate source IDs to determine the source of traffic, affiliate sub IDs, offer IDs, and transaction IDs. You may also have country or region specific information in the URL. It is possible for these to become unwieldy if you were to try to remember them. Fortunately, the software that you can use will not only generate the URLs that you need, but it will also offer multiple options when it comes to tracking them. Your company along with your affiliates will appreciate this.
Managing the Links
While you want to make sure that your affiliates have access to the full URLs that they are going to need, you should also make sure to let your affiliates know that having shortened versions of the URLs, through TinyURL or one of the other converters, can work as well. It provides a smaller, more manageable URL for them to link to on their own sites, and it will still contain all of the tracking information that you have in the longer URL. Some software for affiliate marketing can help with shortening links as well.
Once you start working with an affiliate network and affiliate marketing software, you will see that you have even more options when it comes to your links and many other areas of the business, as well.
As with all of the other aspects of affiliate marketing, you will find that this is far easier to understand once you start to put it into practice. With the right affiliate marketing software and by ensuring that you have some good offers, you will see just how easy it can be. In the next section, we will talk a little bit more about your affiliates as well as what they are doing with their sites.
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