Need a quick and easy way to create graphics for social campaigns? Adobe can help with that.
The company has launched a new iPhone app, called Adobe Post, that should come in handy for marketers without an in-house design team.
The app is loaded with pre-selected templates, or “Design Filters,” that overlay images — pulled from the camera roll or the selection of free stock photos within Post — with text, colors and other graphical elements. The templates are as easy to switch as Instagram filters and after you settle on one, you can adjust further by tapping on your iPhone screen before posting on social networks. Post also automatically suggests color combinations based on background colors in images.
“This past year, we’ve been talking to many small businesses, non-profit organizations and entrepreneurs and the message is clear: consumers need a simple app to create professional looking graphics so they can better engage with their social media followers,” Adobe wrote in a blog post. “Taking the best of Adobe’s 30 years of experience in delivering tools for creative professionals, what we call ‘Adobe Magic.’ We crafted and tailored Adobe Post so that anyone can stand out and communicate with impact.”
The free app is available now in the Apple store.
Here’s a Adobe-produced demo video:
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