Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year.
Both within the search industry and outside of it, 2016 was a year marked by change — and no change got more attention from our columnists than Google’s decision to eliminate the right rail ads from its desktop search results. Readers were clearly eager to learn as much as possible about how these changes would impact their campaigns, as two of our top 10 columns were focused on this topic.
The local search community also dealt with some major changes, as the Possum update caused a huge shake-up within local search results. Local search expert Joy Hawkins wrote the definitive article on this unannounced Google update, which impacted up to 64 percent of local SERPs. Her excellent coverage of this development earned her the top spot in 2016.
After the emotional roller coaster that was 2016, many people are ready for this year to be over. But for those of you brave enough to want to relive it, here are Search Engine Land’s top 10 columns of the year:
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