The holidays are headed our way and that means a few things: parades, turkey, eggnog, and tons of online shopping. People love online shopping during the holidays because it is convenient and they can score great deals without having to brave the masses. When running an ecommerce store you have to create a simple, fun, and easy user experience for your customers. WordPress has great plugins and widgets you can install on your site so your visitors have an amazing experience that will keep them coming back year after year.
These 8 plugins and widgets you can install on your site to create a simpler shopping experience for your customers.
Help your customers shop faster with a plugin to search for keywords.
When customers are looking to shop quickly, keywords are the most effective method for singling out a specific product or service.
Ivory Search allows you to create custom search forms that can be configured individually for different content on your site. You can even exclude specific content from your search results and display the search from anywhere on your site.
For users who have an international customer base, the plugin is also multilingual so you can serve people from all over the globe.
Up your SEO game by using keywords for holiday products.
2.) Yoast SEO
During the holiday’s nothing will help draw organic traffic to your site quicker than using keywords for holiday products.
Yoast SEO is a popular WordPress plugin that allows you to add a meta description, meta keywords, and SEO titles to each individual post and page on your site.
It can help optimize your WordPress website to get you a better ranking on search engines which can attract new visitors to your site.
Making sure your social media is integrated on your site.
Social media has not only changed the way we interact but how we shop online.
Even though this is not a plugin, the WP Instagram Widget is a free tool that allows you to display your Instagram content on your WordPress website. This is a great way to highlight key products or services by integrating your Instagram feed onto your site which can increase sales.
Adding the social feed to your ecommerce site can also increase engagement and traffic on that social platform.
Clean up your categories in your Woo store.
4.) WooCommerce
When customers are browsing through your site, one of the best ways to identify your items is by creating categories to group your products together.
When designing your WooCommerce store, you can create category and subcategory pages to help organize your products. The more specific you are, the better chances you have of obtaining a high SEO ranking to help increase traffic when people are using a search engine.
Another benefit to using the categories feature in WooCommerce is that you provide customers with the chance to shop through your entire site versus just a single page.
Adding custom descriptions for your products.
One of the most overlooked details a user has when setting up their store is not incorporating product descriptions for customers.
WooCommerce Product Addons allows you to personalize each product page of your ecommerce store with dates, prices, and descriptors. This is a plugin to help amplify how your product or digital good is displayed in your ecommerce store by giving detailed product descriptions for visitors.
Give your customers ease when purchasing a digital product.
If you are worried about selling a good that isn’t physical, WordPress has you covered.
The Easy Digital Downloads plugin is optimized for digital selling whether you’re selling an ebook, graphic, media file, etc. The plugin also features an array of awesome extensions you can add like software licensing, subscription services, and free downloads for your customers.
Create a product catalog featuring your specialty items.
Building a product catalog during the holidays is an excellent way to highlight new items or sales products.
This product catalog plugin can display anywhere on your WordPress site with a customizable product display. You can expect to have high-quality designs with multi-level categories and catalogs for all of your products.
Spread the holiday cheer with charity.
8.) Give
The holidays aren’t just about what a customer can buy, it can also be a great time to give your customers the chance to donate to a charity.
The Give plugin allows you to build custom donation forms, fundraise, and manage donor information. It’s extremely customizable to allow for single or multi-level donations and easy and integrates with third-party services for secure giving. Add something extra to your ecommerce site this season with Give.
With the holidays coming in close you want to optimize your site with plugins that will create a simple shopping experience for your visitors. A great blend of plugins and widgets can result in a successful ecommerce store that users can navigate with ease.
What are your favorite ecommerce plugins? Which features help create an easier online shopping experience for you? Let us know below!
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