7 ways digital marketers use what happens on calls to optimize ROI

The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling.

These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels and generate more customers at a lower cost per lead.

Filled with real-world examples, this e-book from DialogTech explains seven ways digital marketers use what happens on calls to optimize ROI. Visit Digital Marketing Depot to download “The Digital Marketer’s Playbook for Voice Analytics.”