The Content Marketing Institute team could not be more excited to be in Sydney for
Content Marketing World! The first full day of sessions was a blast, and our heads are spinning with so much great information. If you were not able to attend, here are some of our favorite highlights — in tweetable form. A big thanks to Sarah Mitchell who helped with today’s coverage.
You can also:
Read what others are writing about CMW Sydney.
Follow us on Twitter using #CMWorld during the event for event updates, articles and speaker information.
Visit Facebook for photos and some behind-the-scenes footage of Content Marketing World Sydney.
Keynotes
Opening Keynote
Joe Pulizzi
85% of corporations with blogs have five or fewer blog posts! @juntajoe. A lot of room for improvement #cmworld (via @michelle_ryan0)
Marketers need to get out of a campaign mentality. Content marketing is a marathon, not a sprint. @juntajoe #cmworld (via Belinda Weaver @copywritemattrs)
Stop filling buckets with #content, focus on what’s going to work for your customers & for your biz @juntajoe #CMWorld (via King Content @king_content)
More is not better. Work out your strategy first @juntajoe #CMWorld (via Jonathan Crossfield @kimota)
Youtility: Why Smart Companies Are Helping, Not Selling Jay Baer
Good tip from @jaybaer, http://linktally.com shows sharing metrics on any URL in a flash. #CMWorld (via Sarah Mitchell @globalcopywrite)
The closer the customer gets to the buying stage, the more specific the content can become. @jaybaer #cmworld (Via Jonathan Crossfield @Kimota)
“Only when we’ve exhausted all opportunities to educate ourselves do we reach out to another person” @jaybaer #cmworld (Via Jonathan Crossfield @Kimota)
Closing Keynote Ray Kloss
The website is dying, says @Ray_Kloss. 85% of SAP web traffic from mobile devices – and hey, try that from an Android device! #cmworld (via BlueChip Comm @BlueChip_Comm)
Design thinking to unleash the customers @ray_kloss #cmworld look fwd to slides!!! (via Gareth Lathey @Gareth_Lathey)
Design thinking methodology is being applied to SAP Marketing. Nice diagram by @ray_kloss #cmworld (Via Mark Vozzo @MarkVozzo)
So much out of the box thinking from @ray_kloss at #cmworld His disruption model & thinking heralds some radical marketing change #cmworld (via BlueChip Comm @BlueChip_Comm)
If you want to keep ahead, keep your head up. Focus on possibilities and building imagination. @ray_kloss #designthinking #cmworld (via Belinda Weaver @copywritemattrs)
B2B track
How to Dominate Your B2B Niche with a Multi-Author Blog Joe Pulizzi and Jodi Harris
To get your influencer strategy rolling, you have to give – lots – before you receive: @juntajoe #cmworld (via Jonathan Crossfield @kimota)
Think about who might best contribute to your blog: experts, customers, employees and so on, says @joderama at #cmworld (via BlueChip Comm @BlueChip_Comm)
Create your own list of 10-15 industry influencers. Share their content. Give to receive. #cmworld #videoblogging (via Ray Brown @RayBrown99)
Make sure yr editorial roles & processes are crystal clear, says @joderama at #cmworld Content director, content manager, digital assistant (via BlueChip Comm @BlueChip_Comm)
Behind the Scenes: American Express Content Marketing Robin James Patrick
What’s success & what’s failure? You need to define your goals & constantly check your #content and ROI against them. AMEX RBJ #CMWorld (via King Content @king_content)
Robert Patrick (AMEX) says ‘you have to give marketers the license to fail’ that was their approach wth http://www.openforum.com #cmworld (via Mark Vozzo @MarkVozzo)
AMEX: You must be comfortable to live in beta, we’re not launching utopia – a nice way to say nothing is ever completed. #CMWorld (via Sarah Mitchell @globalcopywrite)
Amex don’t get involved when they experience social media backlash. Right or wrong? #CMWorld (via Michelle G @michellegwriter)
The Ultimate Guide to Content Marketing Measurement (ROI) Jay Baer
The goal is not to be good at content – the goal is to be good at business, shown through content #cmworld (via Michelle Ryan @michelle_ryan0)
To boost sharing, remove friction. “Encourage theft. Give your ideas handles. Find ways to allow ppl to steal your stuff.” @jaybaer #cmworld (via Jonathan Crossfield @kimota)
Be a digital dandelion! That means spreading your content across multiple channels, not just your own website @jaybaer #cmworld (via Kye Mackey @KyeMackey)
High consumption of your content should result in more questions! Don’t stop measuring at consumption. Ever. @jaybaer #cmworld (via Belinda Weaver @copywritemattrs)
If you do one thing in the next 6 months, become an expert in Google analytics #CMWorld @jaybaer (via Michelle G @michellegwriter)
Measuring content is not hard, but it IS complicated. You need the right tools and to think it through #cmworld (via BlueChip Comm @BlueChip_Comm)
Magical software that solves the metrics conundrum does not, and will never, exist. Focus on finding your equation. #cmworld (via Venessa Paech @venessapaech)
“The reason we care about Facebook “likes” so much is because it’s public. Psychology drives this more than business” @jaybaer #cmworld #cm (via Cim Smith @Cimonetta)
Transforming your BtoB Brand into a Content Machine Todd Wheatland
Lack of resources should be NO BARRIER to content marketing success. On the contrary, many strategies eg blogging no upfront cost #cmworld (via BlueChip Comm @BlueChip_Comm)
#cmworld using your staff to author or introduce content can create a stronger bond with the company #contentmktg (via Castleford Media @castlefordmedia)
It takes years to get where a business like Kelly is with content marketing says @ToddWheatland #cmworld (via Aideen McDonald @AideenMcDonald)
Do a content audit first. You may find you already have some of the content you need. Then plan to fill the gaps. #cmworld (via Jonathan Crossfield @Kimota)
#LinkedIn is the one company you need to get your head around within content marketing @ToddWheatland #cmworld (via Aideen McDonald @AideenMcDonald)
Don’t let your thought leadership work get mistaken for brochureware. Define a strong visual identity @ToddWheatland #cmworld (via Belinda Weaver @copywritemattrs)
B2C track
Content Success: Putting Your Customer First with Content Marketing Jo Shapland and Fegus Stoddart
Find your ‘white space’ – where and what is the zone that you can drill down and add tangible value. #CMWorldpic.twitter.com/4YPHX5GdyX (via Venessa Paech @venessapaech)
JNJNews Johnson & Johnson are one of the best examples of consumer #contentmarketing – 29m mums/mnth visit the site #cmworld (via Aideen McDonald @AideenMcDonald)
Map competitor strengths and weaknesses around content and community pic.twitter.com/VGcu47oTsU (via Venessa Paech @venessapaech)
#cmworld – Content should reflect the customer journey – whether rational, emotional, explorative or a combination #contentmktg (via Castleford Media @castlefordmedia)
If you’re looking for a long term relationship with your customers, content marketing is a long term solution #cmworld (via Aideen McDonald @AideenMcDonald)
#CMWorld Content + community has given Woolies 3 x membership growth, decreased churn, increased referrals, engagement & frequency (via Venessa Paech @venessapaech)
Find a key customer segment, set up a targeted content marketing plan, engage customers, and increase sales (via Aideen McDonald @AideenMcDonald)
#CMWorld Woolies very clear about editorial vs. sponsored content. Disclaimed. Credibility must be maintained to nurture trust and exchange. (via Venessa Paech @venessapaech)
Creating Fans with Content Strategies Using All Channels Matt Pinkney
Understand your traffic flow and tailor your content accordingly #afl #cmworld (via King Content @king_content)
Telling the stories warts and all, key to trust for afl media.#CMWorld (via Brad Smith @BradleyASmith)
Know the exact minute, hours and days your audience engages with you most @AFLMedia #CMWorld (via King Content @king_content)
“Try test and discard if necessary”- content marketing principle from afl media head of content #cmworld (via King Content @king_content)
194% audience growth on app platforms #aflmedia #cmworld (via King Content @king_content)
#cmworld we are encouraging our reporters to use vine to cover breaking news – @MattPinkney #aflmedia (via Ryan Northover @RyanNorthover)
Content Marketing: An Agency’s Perspective Karl Bates
Karl Bates (Mccann): We know longer have the choice. The audience is no longer passive. We need to deliver killer #content. #CMWorld (via King Content @king_content)
Don’t think like a marketer, think like internet says Karl Bates #cmworld
Create content worth sharing. That’s where most people fall down says Karl Bates.
Be brave and trust your instincts. Safe is not always the best option. #dumbwaystodie
Make your content an experience instead of selling says Karl Bates #cmworld
You need to adapt and respond quickly. Even once content is out, your job is not done. Karl Bates at #cmworld
Partnerships and Co-Creation as Key to Content Marketing Kate Vale
97% of businesses say music can strengthen their brand. Yet most don’t invest in determining the sounds of their brand. (via Venessa Paech @venessapaech)
Kate Vale from Spotify thinks ‘music strategies’ will become more common in next few years. (via Venessa Paech @venessapaech)
Aussies take note “@juntajoe: Spotify is becoming what MySpace should have evolved into. Social sharing platform for music lovers. (via Michelle Ryan @michelle_ryan0)
“More than 50% of all activity on social revolves around #music says Kate Vale @Spotify (via Cim Smith @cimonetta)
Spotify uses partnered pop-up events offline to create memorable experiences and fuel deeper connections #cmworld (via Venessa Paech @venessapaech)
If you were able to join us at CMW, let us know what we missed in the comments. And, see you tomorrow!
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