For the most part, many Facebook pages that are about businesses tend to be dull with an occasional ‘like’ here and there. However, not much else is going on. As a business, this is something you want to avoid and below are five tips that you can use to create an attractive and practical Facebook page that will enhance your marketing efforts.
Bring Out Your Unique Personality
The business page you have in Facebook does not have to be a typical business page. Injecting a little bit of personality and fun into it will help more people relate to your company. If they feel that your page is a bit like a person they can relate to, you will have more followers than just the occasional “like.”
After all, who loves dealing with brands with no “face?” Being excited and outgoing about the services and products you offer and making your updates interesting will help you be more ‘likeable.’ In other words, when people begin to feel quite positive at the sight of your ‘post,’ you will get more ‘likes’ and followers which is great for your marketing.
Offering Advice and Tips
Your company will increase public trust when you offer great tips and advice. Naturally, you need to make sure that the information you give out is understood easily and has value that is practical. You will then be producing a lot of goodwill that may just give you a head over the competition. In particular, giving away advice that pertains to your particular demographic may do wonders for your business. If you are in the crafting business, giving away crafting tips on your Facebook page may attract more like-minded people in the long run.
Creating Fun Contests
Everyone loves a contest and Facebook lovers are no different. When you host a contest, this becomes a ‘win win’ situation since you are creating brand awareness for every “like” you get. On Facebook, there are many different kinds contests. When you decide to have a contest, make sure that the price is clear and that it is free, including the shipping fee. See what happens when your company hosts a contest and you may just be surprised at the great results.
Being Part of the Community
Even if you don’t have a direct organizational relationship, you can still get involved with a company by promoting an event they are holding. For instance, this is a great way of supporting a charity or non-profit without donating money per se. You are lending your power of promotion which could help a lot in a different way. Even if the events are not connected directly to your company, you can still talk about them. Whether you are involved off line, online or in both cases, you are creating a discussion for everyone to exchange their information.
Making Friends
Rather than just totally focusing on your brand and business, remember that Facebook is for having fun. When clients have business questions or queries, they will with more likelihood check out your official company website rather than your Facebook page. This means that you can freely make friends in Facebook and work on the marketing aspect of your business rather than anything else. Ask questions, converse and “like” other people’s pages, post fun pictures of your company services and watch others reciprocate.
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