Twitter is a great tool for sharing and connecting with others. You can also use this platform of micro blogging for doing promotions and marketing. To be successful, you need to make sure that you know how to effectively use your account in Twitter for business purposes. Make sure you are clear about what you want from Twitter before using time, energy and resources on this social platform. This way you are clear about what path you want to take and where you want it to lead your business.
Here are 5 tips for businesses using Twitter.
1. Creating a Clear Profile
Making a profile is important and this needs to include a good description of your business and a link to your website. You might also choose to set up 2 or more accounts on Twitter, one as the main page of your company and the other as a channel for customer service.
2. Building Social Equity
To be a successful Twitter user for business, you will need credibility and trust with your followers. When you are able to do this successfully, you will be able to increase your equity socially. This does not always translate to the number of retweets, tweets or followers. However, what you are doing is increasing your image as a great information source or being seen as having a large amount of expertise in a specific subject. Through constantly pushing out business marketing messages, it is a better idea to engage people in a natural way, be personal, and ask questions. If this is something you don’t do, your equity may decrease or customers won’t really pay attention to things you say.
3. Tracking Your Business
It can be a real challenge to determine your social networking ROI, especially for businesses that are not as big and don’t have the resources for sophisticated analytics. There are free available tools that make it easier for you to track your success. This way you can see your metrics in real time like how many followers have pasted your URL or clicked a link you shared.
4. Doing Research
It is important that you do some research. Small business owners or marketers spend months comprehending what sorts of tweets are going on Twitter before formulating a plan of communication before you actually engage. Post frequently and share valubable information in the Twitter messages you share, this will help in driving your consistency up.
5. Don’t Be an Egomaniac Socially
Naturally, the fact that you are using Twitter for business will mean that a lot of your tweets will be about your brand, product or services. Keep in mind however that you will also need to make your company feel ‘human’ to your followers. The last thing you should do at all costs is bombard your followers with tweet spam. Remember, Twitter is about building a community about what you are able to offer, occasionally add quotes of inspiration and sharing information and ideas. Tweeting about 5 times each day with 1 or 2 of those tweets being about the website of your company. Scheduling these tweets between one and three o’clock Eastern Time for weekends has been found to generate the most engagements. You can also create a personal account, an account with the brand of your company or a ‘hybrid’ account.
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