Do you want better website conversions? Whether you want your clients to send you emails through filling out your contact forms or to call you, being clear on what action you want them to take on your website is very important because you don’t want to leave them guessing. After all, in this society that is full of distractions, hardly anyone takes time to think. Your clients will get confused when they see too many calls to action like Facebook likes, tweets, emails and phone numbers on one page. To make sure that you do not overwhelm them, advise them on what steps they would need to take when they are ready to get in touch with you and be clear about it. To further help with improving your conversions, here are 5 strategies you can use and see your rates go up.
Explain Yourself When you have a website, make sure that the first page that your clients see is a clear explanation of what you do. Many website owners assume that clients who visit their site already have an idea of what the website is about and this is the farthest thing from the truth. You need to realize that many people who stumble upon your pages have no clue about who you are. You can change this by making what the homepage says is clear. Don’t make the “About Us” page hard to find. Instead, put “who you are” in the forefront and be seen! Assuming that your visitors do not know who and what you do will get you better website conversions.
Sitemap Building When you have a website that is large, at times there are pages that are important which get buried when you navigate. It is not a good idea generally to have a navigation catch-all that links to every website page. One of the solutions savvy website owners use is to create intuitive navigation and build a sitemap. HTML maps of your website give people who stumble upon your pages easy methods of finding other site pages rapidly without having to search very long or hard. All it takes is one sitemap click and a quick page glance to see if this is where they want to go. When your sitemap is organized properly, your visitor will have an easier time. Needless to say, the sooner you give your audience the correct info, the greater the chances are of you getting quick conversions.
Create a Structured Page Many web pages nowadays have haphazardly disorganized and cluttered navigational systems that do not drive clients towards the pages they are looking for. One mistake many site owners make is to create navigation on their sites to link to every web page. This gives potential clients too many options and will not be very productive. Cutting down navigational options to as few as possible is a better idea. This way it will be easier for your visitors to rapidly find pages they want to read with less thinking needed on their part, which makes it feel effortless!
Fix Your Process of Checkout You will benefit from knowing that significant rates of abandonment come from having a checkout process that does not work as well as it should. In other words, when you have a poor checkout or shopping process your shoppers may begin to order but won’t really be able to complete the orders. One thing to keep in mind if you are serious about conversion rates is to make sure that your steps for checking items out are few. Each click from your guest is another second they can possibly change their minds. Streamlining your process of checkout through reducing the needed ‘clicks’ will help orders get completed and is a lot less of a hassle to your clients.
Provide Unique Information about Products If you are selling products that other websites also feature, there is likelihood that you may have described your products similarly to your competition. Adding unique information about your product will give your website the upper edge. This may even be the deciding factor of what causes your client to buy the product. The more you provide information that is unique, the more you will seem different from the rest and the higher your chances of conversion.
Make these changes now on your website and you will see your conversions increase.
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