Creating a digital asset out of your existing website that will produce strong business returns in the long run requires continuous SEO effort from you. Some authors have reported that the most successful companies are those that view Search Engine Optimization as a lifestyle instead of a solution for the short-term. When you are selling products online, popular products won’t be too hard since the products will tend to sell themselves. On the other hand if your product or service cannot sell itself then it will take a lot more work to create pages that are worthy of linking to. Of course, there are a few things you can do to create link-worthy content. Here are 4 strategies to build link-worthy content.
Interviews with Interesting People One creative method of generating website content is to interview industry thought-leaders or interesting people in your field. Many times, interviewees link back happily to their interviews from their own site if you request. Doing this will provide interesting words of wisdom for your demographic that gives them invaluable information and a great reason to visit your website for educational purposes. This means more credibility for you and links back to your website.
Infographics that are Relevant Interesting, informative page graphics can give guests an experience which is richer. Graphics which are informational tend to provide rapid information and this can help your guests become educated about the benefits and features of your services or products. People tend to link more to product pages filled with graphics that are informative than product pages that are ninety-five percent text. In addition, infographics can be a great method of attracting links. Easily embedded on websites or blogs linking back to you, Infographics are assets you need to take seriously.
Videos of Your Products Reports indicate that in 3 years, videos will make up about ninety percent of online traffic. The net is moving towards content video in the future and often, Google features videos in its SERP’s. Adding video content that is informative to your website will provide great information to visitors and can make your pages more worthy of links. Once your videos show up on the results, there will usually be higher rates of click-throughs compared to other page search results.
Build Credibility Your website needs to adhere to good industry standards for people to take you seriously and link back to you. Is your brand easy to remember? Do you have a website that is easy to comprehend? Does your site have a voice and component that is editorial or does it have a low value thin database of products? Is your content conceptually unique and interesting? Does your design complement your content? Answering these questions will help you zero-in on a website that has a high credibility factor, which usually translates to having link-worthy content. Also, when selling services or products, it is important to have content that is informative on your site’s money pages. This can include specific facts or details that would interest people if they are doing research on what service or product to purchase. Many companies make the mistake of including too little information. When buyers feel a lack of info, they tend to leave. From the perspective of search engines, content that is too scant can give insufficient information to determine a page’s relevance. People will link to pages that have loads of information more than those that don’t. Also, having a lot of information will cause websites to consider you to be a great, credible source and link to your page.
Follow these four strategies and you will start to attract natural links back to your site.
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