“Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box that features my content (sometimes with an image) over position 1 in almost all cases.
Just take a look at how attention-grabbing an answer box (also known as a “featured snippet”) is:
With some of our own clients, we’ve seen click-through rates increase by as much as three times when one of their URLs that already ranks on page one suddenly gets an answer box.
Once this started happening organically, it was like a drug — and we wanted more. So we set out to determine how we could get answer boxes for more queries.
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