It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.
For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are approaching data-driven marketing. From its impact on ABM to programmatic, the 2019 Marketing & Advertising Outlook shines a light on today’s biggest challenges. Read this report to find out:
How B2B marketers are using technology in their marketing stacks.
The most crucial marketing and advertising priorities for 2019.
How data is impacting ABM and the state of programmatic advertising.
The differences between how B2B brands and agencies use data.
Visit Digital Marketing Depot to download “2019 Data-Driven Marketing & Advertising Outlook from Dun & Bradstreet.”
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