
2015 on Inside Intercom
Continuing a tradition we started last year, we decided we’d head into the holiday period with a look back at some of the highlights of...

Seven properties of effective messages
The messages you send to customers need to work hard and work fast if they’re to engage with any real purpose. Attention is fleeting,...

Write books worth reading
They say everyone has at least one book in them. That might be true but the problem is getting it out and sharing it with the world. At...

Lessons learned from scaling a blog
Time is at a premium during the early stages of a startup. You’re simultaneously trying to create a product, attract customers, recruit,...

Emoji and stickers are just the beginning
Emoji, stickers and much more will spread through all aspects of our digital lives as they support complex human communication needs that...

What you read when you’re not reading Inside Intercom
We know that Inside Intercom readers are a fairly discerning bunch but it was only when we carried out our first reader survey recently...

2014 on Inside Intercom
This is our 89th post of 2014, so we thought it’d be fun to look back at some of the more interesting articles we published, both by the...

How To Write a Winning Blog Post in 20 Minutes or Less
Fortunately, there’s an answer to this conundrum that will clear your schedule and convey information more effectively to the addled...

How To Write a Winning Blog Post in 20 Minutes or Less
Fortunately, there’s an answer to this conundrum that will clear your schedule and convey information more effectively to the addled...

5 Places To Find Content Inspiration In A Dreary Office
Wouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his...

5 Places To Find Content Inspiration In A Dreary Office
Wouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his...

How Playing Devil’s Advocate Will Improve Your Content
When you finish writing something, it’s tempting to sit back in your desk chair and beam — but that won’t result in great content. What...

How Playing Devil’s Advocate Will Improve Your Content
When you finish writing something, it’s tempting to sit back in your desk chair and beam — but that won’t result in great content. What...

Doubling down on content
After almost a decade with The Irish Times and a 20 year career in print journalism, primarily covering technology and business, this...

Make Every Word Matter
The same companies who produce lengthy, hard-to-read press releases create bloated, hard-to-understand products. It’s no coincidence;...

Are you being Clear, or Clever?
Situation: You’ve built a great feature that solves a real problem that you know your users have. They’re not using it though. Usually,...





















