Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting...

Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting...

The deal signals the success of Google’s agency outreach and moves to allow agencies to approach digital ad buys in much the same way...

The deal signals the success of Google’s agency outreach and moves to allow agencies to approach digital ad buys in much the same way...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...

“At a time when there is an aggressive doubling down on video ads from brands, we wanted to give them unbiased data so they can buy...

“At a time when there is an aggressive doubling down on video ads from brands, we wanted to give them unbiased data so they can buy...

TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices,...

TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices,...