Fahad HMar 24, 20142 min readMassive Web Traffic Fraud: Digital Advertising Confronts “Crisis”Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting...
Fahad HMar 24, 20142 min readMassive Web Traffic Fraud: Digital Advertising Confronts “Crisis”Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting...
Fahad HOct 25, 20132 min readGoogle Signs Upfront Advertising Deal With MediaVest Worth MillionsThe deal signals the success of Google’s agency outreach and moves to allow agencies to approach digital ad buys in much the same way...
Fahad HOct 25, 20132 min readGoogle Signs Upfront Advertising Deal With MediaVest Worth MillionsThe deal signals the success of Google’s agency outreach and moves to allow agencies to approach digital ad buys in much the same way...
Fahad HOct 16, 20133 min readDisplay Is The New Search: A Familiar Battle With FraudMany industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...
Fahad HOct 16, 20133 min readDisplay Is The New Search: A Familiar Battle With FraudMany industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...
Fahad HSep 17, 20131 min readBrandAds Launches To Provide Unbiased, Real-Time Video Advertising Analytics“At a time when there is an aggressive doubling down on video ads from brands, we wanted to give them unbiased data so they can buy...
Fahad HSep 17, 20131 min readBrandAds Launches To Provide Unbiased, Real-Time Video Advertising Analytics“At a time when there is an aggressive doubling down on video ads from brands, we wanted to give them unbiased data so they can buy...
Fahad HJun 10, 20132 min readLet’s Raise Our Standards Online: Stop Faking ROI & Start Acting More Like TVTV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices,...
Fahad HJun 10, 20132 min readLet’s Raise Our Standards Online: Stop Faking ROI & Start Acting More Like TVTV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices,...
