Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

“You should test that.” It’s a phrase that Chris Goward, founder and CEO of marketing optimization agency WiderFunnel, has probably...

“You should test that.” It’s a phrase that Chris Goward, founder and CEO of marketing optimization agency WiderFunnel, has probably...

Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it...

Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it...

That moment before you click send on an email to millions of subscribers can really make you sweat, no matter how many times you’ve done...

That moment before you click send on an email to millions of subscribers can really make you sweat, no matter how many times you’ve done...

Me: I don’t have one yet. Vendor/Self-Appointed Industry Expert:  Really?!? Are you crazy?  You are missing out!  All your customers are...

Me: I don’t have one yet. Vendor/Self-Appointed Industry Expert:  Really?!? Are you crazy?  You are missing out!  All your customers are...

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing my second book! Web...

Hurray! Faith is good. Data is better. : ) [And before you flame me: know that I love my religion more than you love yours. Wait. That...