
Marketers: The Busier Things Are, The Less You Should Be Testing
Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

No, Really, You Should Test That
“You should test that.” It’s a phrase that Chris Goward, founder and CEO of marketing optimization agency WiderFunnel, has probably...

No, Really, You Should Test That
“You should test that.” It’s a phrase that Chris Goward, founder and CEO of marketing optimization agency WiderFunnel, has probably...

The ABCs Of A/B Testing
Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it...

The ABCs Of A/B Testing
Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it...

Ensuring The Email Is Right Before Hitting Send
That moment before you click send on an email to millions of subscribers can really make you sweat, no matter how many times you’ve done...

Ensuring The Email Is Right Before Hitting Send
That moment before you click send on an email to millions of subscribers can really make you sweat, no matter how many times you’ve done...

Don’t Let Shiny New Objects Distract You
Me: I don’t have one yet. Vendor/Self-Appointed Industry Expert: Really?!? Are you crazy? You are missing out! All your customers are...

Don’t Let Shiny New Objects Distract You
Me: I don’t have one yet. Vendor/Self-Appointed Industry Expert: Really?!? Are you crazy? You are missing out! All your customers are...

Web Analytics Books!
Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing my second book! Web...

Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools
Hurray! Faith is good. Data is better. : ) [And before you flame me: know that I love my religion more than you love yours. Wait. That...